Merchandising Strategy and Planning Manager - Goods
Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.
As a Merchandising Strategy and Planning Manager, you will be responsible for the development, implementation, and optimization of recurring/triggered/lifecycle campaigns. You will use a combination of expertise on the customer and data to develop these campaigns. Expect to partner closely with Revenue Management, Marketing, and Creative teams to bring these campaigns to life. You should be a self-starter with a bias for action, the ability to communicate effectively, and a love for solving complex problems.
We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?
Responsibilities:
Develop and implement ongoing marketing strategies.
Analysis of prior marketing events, ensuring high performing programs are resourced and low performers are improved
Leverage site analytics team and pricing team to develop stronger events
Develop and coordinate cross channel marketing events
Oversee marketing execution with centralized Marketing operations team
Ensure “Goods” specific branding
Quarterly Planning including cross channel strategy
Turn consumer insights and analytics into effective targeting to engage customers
Understand your customer, drive education, and be an ambassador of their needs within the organization
Build, test, and execute content programs (SEO, email content, blog)
Collaborate with cross-functional teams to execute strategy
Drive clear, open communication to all partners regarding requirements and timelines
Competencies:
Business Acumen: Knows how businesses work; knowledge of current policies, practices, trends, and information affecting your business and organization; knows the competition and is aware of how strategies and tactics work in the marketplace
Innovation Management: Is good at bringing the creative ideas of others to market; has good judgment about which creative ideas and suggestions will work; has a sense about supporting the creative process of others; can facilitate effective brainstorming; can project how potential ideas may play out in the marketplace
Planning: Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps; develops schedules and task/people assignments; anticipates and adjusts for problems and roadblocks; measures performance against goals; evaluates results
Qualifications:
You have 5-10 years of relevant experience in Retail, Marketing, or Merchandising, with e-commerce experience preferred
Demonstrated track record of making things happen through cross-functional teams
Strong organizational, planning, quantitative, and problem solving skills; strategic and creative thinking with keen business judgment, focus, and ability to see the "big picture"
Thrive in dynamic, fast-paced environments
Focus on analytic decision-making using data
You are a creative thinker and come up with innovative and effective ways to ensure all goals are met
You communicate effectively, both via keyboard and in person
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.