SENIOR ANALYST, MEDIA ANALYTICS

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We are looking for a highly-motivated, detail-oriented Sr. Analyst with a demonstrated passion for leveraging complex information to improve business outcomes. The Media Analytics Sr. Analyst position is relied on to create high-impact custom analyses and tools that enable clear understanding of the mechanisms that drive performance as well as provide insight into new strategies. A strong candidate will have a passion for deriving actionable information from complex datasets, as well as the ability to work with cross-functional teams to deliver against client and internal goals.

 

Essential Job Functions/Activities

 

  • Develop custom analysis & tools that improve online marketing campaign performance through evaluation of statistical optimization models and campaign parameters.
  • Work directly with client-facing teams to best utilize Conversant’s core technology platform to achieve and/or exceed client goals
  • Participate in cross-functional teams (platform, data-warehouse, ENGR, etc) to guide development efforts and project prioritization
  • Troubleshoot campaign performance and/or delivery issues by getting “hands on” with raw data and relentlessly pursuing a practical solution
  • Complete ad hoc research into complex issues related to Conversant’s ad server, user profile, and data warehouse systems
  • Present results (verbally and written) to varied audiences ranging from sales executives to software engineers

 

 

Minimum Job Requirements

 

  • Bachelor’s degree in a quantitative field (computer science, statistics or related.) Master’s degree preferred.
  • 3+ yeas of relevant job experience
  • Strong analytic and modeling skills, proficient at conceptualizing and implementing solutions to business problems using analytical techniques such as predictive analytics
  • Demonstrated ability to improve performance by deriving actionable insight from complex datasets
  • Excellent diagnostic skills
  • Strong communication skills and desire to work in cross-functional groups.
  • Experience using SQL on large datasets a plus (or related environments like SAS, Hadoop, Python, etc.)

 

 

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Location

35 W Wacker Dr, Chicago, IL 60601

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