Company Description
Job Description
Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry's top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.
The Sr Director of Data Platforms will be responsible for supporting sales teams, presenting our products, interacting with external analysts on product solutions as well as developing GTM strategies for PeopleCloud Data Platforms. They will identify market requirements that help shape the vision for innovative and differentiated products within Epsilon Peoplecloud SaaS product portfolio and help guide product marketing messaging.
Responsibilities:

• Identify and address gaps between current capabilities and what is needed for market alignment of Epsilon's Peoplecloud CDP & Clean Room vision. Examples include:
  • Evangelize and further develop our industry leading CDP & Clean Room products as the building block for "personalization at scale"
  • Assess market needs of International and/or middle-market opportunities
• Help develop product positioning and external messaging to support the PeopleCloud Data Platforms strategic direction: website, pitch materials, product demonstration, analyst engagement and other SME thought leadership activities across the practices:
  • Work with analysts and clients to collect feedback about our platforms
  • Support the creation of visually appealing content
  • Develop strong competitive differentiation for our products
• Work with marketing, product, sales, client services, finance and Groupe agencies & partners to ensure that information flows up, down, across and within the practices and other departments to invite innovation and collaboration
  • Evangelize our product positioning across the organization
  • Refine and/or develop training materials in support of new vision
• Advise and influence senior leadership and business executives on key business decisions and major change initiatives.
• Work to help drive strategy and process improvements needed to support and evolve as things change
• Work directly with the business leaders to establish goals and objectives; prioritize projects to ensure resources are appropriately applied to achieve established goals
• Oversee and identify market trends, best practices, and new solutions that should be considered and/or applied
• Communicate our offerings to prospective clients and help articulate the value of our solutions - how they drive business outcomes for clients.

Requirements:

• 10 years relevant work experience in the digital/marketing product domain, with strong emphasis around CDPs (Customer Data Platforms) or Clean Room data platforms
• Knowledge of Email Marketing or Loyalty solutions is a plus
• A Bachelor's degree in Marketing or related Business discipline required, MBA is a plus
• Must have experience in Marketing industry/domain; a background in product marketing is ideal
• Expertise in presentation building as well as strong technical "storytelling" with ability to communicate product alignment
• Deep understanding of our business space (research, public blogs, reading, analyst relationships)
• Ability to communicate, manage and report on critical performance metrics on a regular basis
• Proven success influencing and working effectively across marketing and company functional groups

Strong presentation and communication skills is a must
Qualifications
Additional Information
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.
Thanks to the work of every employee, Epsilon products and services have been recognized as industry-leading by the Forrester Wave™. We process more than 500 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. And our CORE ID® is the industry's most accurate, stable and scalable identity solution that helps brands recognize and reach 200M+ U.S. consumers in a privacy-safe way.
Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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