Senior Director, Product Marketing - Data Platforms at Epsilon

| Chicago
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Company Description
Job Description
Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry's top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.
The Sr Director of Data Platforms will be responsible for supporting sales teams, presenting our products, interacting with external analysts on product solutions as well as developing GTM strategies for PeopleCloud Data Platforms. They will identify market requirements that help shape the vision for innovative and differentiated products within Epsilon Peoplecloud SaaS product portfolio and help guide product marketing messaging.
Responsibilities:
  • Identify and address gaps between current capabilities and what is needed for market alignment of Epsilon's Peoplecloud CDP & Clean Room vision. Examples include:
    • Evangelize and further develop our industry leading CDP & Clean Room products as the building block for "personalization at scale"
    • Assess market needs of International and/or middle-market opportunities
  • Help develop product positioning and external messaging to support the PeopleCloud Data Platforms strategic direction: website, pitch materials, product demonstration, analyst engagement and other SME thought leadership activities across the practices:
    • Work with analysts and clients to collect feedback about our platforms
    • Support the creation of visually appealing content
    • Develop strong competitive differentiation for our products
  • Work with marketing, product, sales, client services, finance and Groupe agencies & partners to ensure that information flows up, down, across and within the practices and other departments to invite innovation and collaboration
    • Evangelize our product positioning across the organization
    • Refine and/or develop training materials in support of new vision
  • Advise and influence senior leadership and business executives on key business decisions and major change initiatives.
  • Work to help drive strategy and process improvements needed to support and evolve as things change
  • Work directly with the business leaders to establish goals and objectives; prioritize projects to ensure resources are appropriately applied to achieve established goals
  • Oversee and identify market trends, best practices, and new solutions that should be considered and/or applied
  • Communicate our offerings to prospective clients and help articulate the value of our solutions - how they drive business outcomes for clients.

Requirements:
  • 10 years relevant work experience in the digital/marketing product domain, with strong emphasis around CDPs (Customer Data Platforms) or Clean Room data platforms
  • Knowledge of Email Marketing or Loyalty solutions is a plus
  • A Bachelor's degree in Marketing or related Business discipline required, MBA is a plus
  • Must have experience in Marketing industry/domain; a background in product marketing is ideal
  • Expertise in presentation building as well as strong technical "storytelling" with ability to communicate product alignment
  • Deep understanding of our business space (research, public blogs, reading, analyst relationships)
  • Ability to communicate, manage and report on critical performance metrics on a regular basis
  • Proven success influencing and working effectively across marketing and company functional groups

Strong presentation and communication skills is a must
Qualifications
Additional Information
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.
Thanks to the work of every employee, Epsilon products and services have been recognized as industry-leading by the Forrester Wave™. We process more than 500 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. And our CORE ID® is the industry's most accurate, stable and scalable identity solution that helps brands recognize and reach 200M+ U.S. consumers in a privacy-safe way.
Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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Technology we use

  • Engineering
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Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Epsilon has a Social Committee that organizes social, charitable and sports activities.
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Epsilon provides back-up care benefits.
Flexible Work Schedule
What matters is what you achieve, not how many hours you clock. So take time off to enjoy your family and friends when you need it.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Game Room
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available

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