VP, Consumer Insights at Peapod Digital Labs (Chicago, IL)

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What’s Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.


Browse The Aisles  

The Head of Consumer Insights leads a team of market research professionals serving the ADUSA brands and building enterprise capabilities. They work consultatively with key decision makers to influence key strategic and tactical decisions. This requires leading a high performing, technically sound insights team that also works consultatively with key clients, tailoring and translating research data into timely, accurate, insightful and predictive information for key constituencies to help drive business results.


Recipe for Success - What's “in store” for the role  

  • Sets strategic plan for consumer insights, overseeing and directing all facets of qualitative research efforts across the enterprise, including identification of relevant strategic and tactical metrics, development of predictive models, and progressive qualitative and quantitative consumer research methods
  • Defines and drives the planning execution of all customer research priorities including but not limited to:
    • Customer satisfaction and tracking across all banners and brands (e.g. NPS, customer satisfaction and service elements)
    • Brand level insights and tracking for all brands across the estate
    • Operational market research and competitive insights tracking
    • Customer experience and human centered design research
  • Ensures timely execution and application of advanced market research methodologies and approaches (e.g. conjoint, maxdiff, etc.)
  • Identify growth opportunities across the business utilizing market research and market competitive intelligence insights.
  • Ensures objectivity in the search for ""truth"" especially when it runs counter to popular opinion.

The Essentials In Your Cart - The required ingredients  

  • 12+ years in marketing/sales/merchandising and market research at a market research, packaged goods or retail firm.


Extra Spices - What you should bring to the table  

  • Graduate degree/MBA, preferred
    Executive presence
  • Ability to communicate and distill key insights to persuade executive management to activate change and force action against insights
  • Effective storyteller and advocate “as the voice of the customer” to the executive team at ADUSA
  • The ability to lead a team that will weave both quantitative research, qualitative research and customer experience, and advanced analytics insights to unlock new business opportunities and growth vectors for the enterprise




Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! We offer a great variety of benefits and perks to our employees, including: great health care options, including PPO and HSA plans (with company contributions), dental, vision, flexible spending accounts, a 401k with strong company match and immediate vesting, and generous and flexible paid time off.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • ScalaLanguages
    • SwiftLanguages
    • AzureLanguages
    • jQueryLibraries
    • ReactLibraries
    • SpringFrameworks
    • Vue.JSFrameworks
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics


Right next to Union Station, we are easy to get to and surrounded by food in Downtown and the West Loop.

What are Peapod Digital Labs Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available

Additional Perks + Benefits

Building a cutting edge eCommmerce center of excellence means our teams need to focus on their work challenges, not whether their benefits are activated. With a one-stop shop for online benefit management, competitive bonus potential, and a flexible, brand new office, our employees are able to focus on making the customer experience amazing.

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