Creative Director, Copy at closerlook, inc.
About the job
Creative Director (Copy Background)
At closerlook, the Creative Director (CD) is charged with guiding the project team and the client to ensure delivery of great creative work that gets results for audience and clients, on time and on budget.
The CD is the face of closerlook’s creative work to the client or prospective client. The CD is also the creative-team leader of all creative efforts on her accounts.
The Creative Director must have the conceptual chops to develop insight-driven campaigns and treatments and the detail orientation necessary to bring those concepts to life in market as multichannel-marketing programs. The CD ensures that multiple viable, strategically aligned, conceptually-rooted creative options are considered and presented, and ensures that the project team flawlessly executes the selected vision. Then, the Creative Director ensures that their team delivers breakthrough work that gets results.
The Creative Director shapes work in advance of its kickoff by gathering and sharing relevant, inspiring work, reviewing creative briefs, and assisting in estimating work.
In addition to their work on assigned accounts, the Creative Director plays a role in closerlook new-business activities, from ideating and building out potential campaigns to presenting in finalist presentations.
Though the Creative Director is a specialist in copywriting, the right candidate will have a strong working knowledge of content strategy, visual design, user experience, and digital design. Deep experience in digital marketing is a must. Experience as ACD or Creative Director for an agency of record is a plus. Experience with pharmaceutical marketing preferred but not required.
The CD has a passion for ensuring that writing and design complement one another to become greater than the sum of their parts.
The right candidate has a demonstrable history of using data-driven insight to ideate and execute creative of award-winning caliber that achieves business results for clients. They can act as a marketer first and a creative second, when necessary. The right candidate derives enormous creative satisfaction from solving complex problems and thrives in an entrepreneurial environment in which sound decisions must be made amidst ambiguity.
The Creative Director also shares responsibility for building the creative craft capabilities of closerlook’s Chicago-based Creative team.
- Demonstrates the ability to make creative decisions that are sound both creatively and strategically and can explain those decisions thoughtfully to clients and partners across functions.
- Understands what kinds of projects demand innovation and which may not
- Leads internal and client-facing creative meetings, facilitating both clients and agency personnel through the feedback process.
- Develops staff and delegates responsibilities to free himself or herself to assist with multiple client engagements.
- Leads the effort to establish, enforce and evolve creative best practices at closerlook.
- Contributes to creative concept and treatment development for marketing campaigns, even those outside of her assigned accounts.
- Communicates actively with project teams to keep deliverables on track and on schedule.
- Supports new business pursuits with creative leadership and execution.
- Helps to build strong client relationships based on flawless, on-time and on-budget delivery of award-winning-caliber creative work that drives results.
- Advises clients on business and marketing matters that extend beyond the creative artifact itself.
- Stays abreast of trends in both design and technology.
- Pending budget availability, attends conferences, lectures, workshops and reports back to teams with relevant learnings and insights.
- Participates in development and evolution of the closerlook creative process and closerlook workflow practices.
- At least 10+ years of experience as a marketing-agency creative.
- 5+ years of experience as a manager.
- Experience leading teams to build strategically aligned, multi-channel creative for current and prospective clients.
- Demonstrates careful attention to detail in every aspect of his or her work.
- Has demonstrable mastery of English-language style and mechanics.
- Demonstrates consistent ability to analyze problems, anticipate consequences and eliminate obstacles to successfully complete projects.
- Exhibits a high level of creative and problem-solving skills with every project they work on
- Has proven ability to present work to internal and external clients and oversee incorporation of feedback.
- Has experience making interaction-design/information-architecture/user-experience recommendations.
- Has a digital portfolio that includes a wide range of interactive work, business-to-business work, some long-form work and a creative concept brought to life across a multichannel campaign.
- Has a portfolio of agency work that includes strong, campaignable creative concepts
- Is a team-player with a positive attitude.
- Experience planning and directing still-photography and motion-media shoots
- Can motivate a team and calm a team, depending on what the team needs in the moment.
- Has empathy for the client’s point of view and fosters that empathy across the project team.
- Possesses the willingness and ability to adapt the work to accommodate new customer insight and client preferences.
- Experience in pharmaceutical marketing is strongly preferred.
ABOUT CLOSERLOOK, INC.
closerlook is a new type of marketing agency that helps biopharma brands make a difference in the lives of patients and those who care for them.
We focus on what matters most—the combination of better patient outcomes and bigger business impact.
Learn more at closerlook.com
EQUALITY FOR ALL: AT THE HEART OF WHAT MATTERS
- At closerlook, equality for all is a core value that’s at the heart of what matters. We believe in building a diverse and inclusive culture across race, age, gender identity, sexual orientation, religion, mental health, and physical ability. We celebrate our differences and champion diverse thinking to drive innovation — in a safe environment so everyone can be their authentic selves. By valuing and promoting our different backgrounds, perspectives, and experiences as strengths, we are positioned to best serve patients, healthcare professionals, and the communities around us.