Digital Media Manager

| Evanston
Leapfrog Online is looking for a Manager, Digital Media to join a team of energetic, passionate Digital Marketers and help transform the way in which we buy and integrate Digital Media for our clients.  In this role, you will have a seat at the table with Account Management, Business Analytics and other teams to develop and execute forward thinking Paid Search, Display, Online Video and Paid Social campaigns for our clients.  You will collaborate with a variety of stakeholders to successfully plan & deliver on digital strategies in order to increase performance, demonstrate ROI and deliver business results for our clients. 

Leapfrog Online is a Performance Marketing Agency.  We are an extension of our clients’ digital marketing teams, always focused on driving results.  This means that our media buying will always be targeted, analytical, strategic and measured. This also means that it puts us on the cutting edge of digital marketing. Our team has an entrepreneurial spirit and we thrive on innovation.


Responsibilities:

Campaign Management

  • Responsible for assigned digital media budgets, flawless execution of buys and recommended optimizations to improve campaign KPIs
  • Hands-on management of Paid Search campaigns across Google, Bing and Yahoo Gemini
  • Hands-on management of Paid Social campaigns across Facebook, Instagram, Twitter and LinkedIn
  • Hands-on management of Display and Online Video campaigns across Google Display Network, YouTube, and DoubleClick Bid Manager
  • Daily budget management, bid optimization, ad copy testing, audience targeting, keyword mining
  • Analyzing daily campaign performance
  • Providing competitive analysis, marketplace analysis, and creation of POVs
  • Implementing new and innovative strategies while measuring and communicating the business impact of the results
  • Capitalizing on latest media technologies, third party tools, and beta opportunities
  • Drive performance of assigned clients


Strategy

  • Drive the development, preparation, and implementation of media strategies and corresponding measurement, optimization and reporting
  • Create and own roadmap for ongoing innovation to ensure we are delivering on best in class testing opportunities throughout search and digital media
  • Keep a finger on the “pulse” of the digital marketplace
  • Develop client facing POVs on the latest trends and technologies in Search, Social and Digital Media
  • Identify opportunities for growth, drive innovation and ensure quality of service


Qualifications:

  • Bachelor’s Degree required
  • 3+ years in a hands-on role managing Digital Media campaigns
  • Expertise in Paid Search and Paid Social required
  • Experience across Programmatic, Display and Video a plus
  • Experience with campaign management tools (Kenshoo, Marin, DoubleClick Search, etc.).
  • Google AdWords Certification
  • Solid understanding of media technologies and emerging trends
  • Excellent communication and presentation skills including written and verbal
  • Strong analytical skills. Must be able to gather, analyze, summarize, and present data
  • Excellent knowledge of the digital media landscape for both branding and direct response campaigns
  • Experience with the MS Office Suite, especially Excel and PowerPoint skills
  • Ability to thrive in a fast-paced, constantly evolving, dynamic environment
  • Ability to work independently as well as work in a team in a collaborative, problem-solving environment.
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