Senior Digital Marketing Developer (Freelance)

closerlook's Senior Digital Marketing Developer will play an integral role in developing and executing marketing touchpoints. Responsibilities center on working closely with Strategic, Creative and Technology teams to translate communication strategies and functional requirements into operational email campaigns, banner ads, and websites.  

The Digital Marketing Developer specializes in programming marketing drivers and landing pages. They must be proficient in translating creative designs into HTML/CSS/JS, understand the role of data and marketing automation systems in B2B and B2C settings, and communicate technical processes to non-technical audiences, including best practices and recommendations, to help our clients reach their customers. 

The Digital Marketing Developer is part of the larger closerlook technology team and reports to the Email Operations Manager. 

DUTIES  

• Develop and code HTML/SASS/Javascript for  
• Table-based HTML emails 
• Rich media and static banner ads 
• Web pages and forms in CMS systems (Marketo, AEM) 
• Implement email campaigns and flows within email marketing systems (Marketo) 
• Translate communication strategy and creative design into tactical execution, including documenting requirements for A/B testing, dynamic content, and personalization in campaigns  
• Provide technical feasibility and time estimates for projects based on creative design 
• Partner with Quality Assurance team to product error-free deliverables 
• Manage the technical execution of email marketing campaigns for B2B and B2C audiences 
• Identify opportunities to optimize our campaigns to increase customer acquisition and retention 
• Aid in data organization and troubleshooting in marketing automation platforms 
• Stay ahead of email marketing strategies and be an ambassador for email marketing best practices 
• Work closely with the CRM data team to ensure email metrics are integrated and available in a larger CRM technical ecosystem 

REQUIREMENTS 

• BA/BS degree required  
• 2-4 years of HTML/CSS/JS programing experience with experience in banner ads and email quirks 
• 1 years+ of experience with marketing automation and campaign management software (Marketo, Adobe Experience Manager, etc.) 
• Experience with AEM Touch UI preferred.  
• 1 – 2 years of B2B direct marketing experience 
• Knowledge of email-friendly HTML with experience in debugging for a multitude of email systems (MS Outlook, Gmail, etc). 
• Understanding of the data needed to support the execution of communication strategies 
• Proven skills with email marketing operations, technology and campaign management 

Preferred Experience 

• Tech toolbox: 
• CSS pre-processors (Sass preferred)  
• Version control (Git or TFS (preferred)) 
• Javascript 
• MSSQL  
• Experience using an IDE (Visual Studio Professional preferred) 

SOFT SKILLS 

• Attention to detail 
• Communicates Effectively 
• Tech Savvy 
• Manages Complexity 

ABOUT CLOSERLOOK, INC.

closerlook is a new type of marketing agency that helps biopharma brands make a difference in the lives of patients and those who care for them.

We focus on what matters most—the combination of better patient outcomes and bigger business impact.

Learn more at closerlook.com

EQUITY FOR ALL: AT THE HEART OF WHAT MATTERS

At closerlook, equity for all is a core value that’s at the heart of what matters. We believe in building a diverse and inclusive culture across race, age, gender identity, sexual orientation, religion, mental health, and physical ability. We celebrate our differences and champion diverse thinking to drive innovation — in a safe environment so everyone can be their authentic selves. By valuing and promoting our different backgrounds, perspectives, and experiences as strengths, we are positioned to best serve patients, healthcare professionals, and the communities around us.