Insights Analyst Intern
A BIT ABOUT US
The Marketing Store is a consumer engagement agency that believes in the power of experience to build brands. Experience is any valuable interaction between a brand and consumer, and it’s the currency of 21st century marketing; consumers are placing greater value on it, technology provides brands with greater opportunity to deliver, and it’s the key to unlocking huge growth.
Our core skill is therefore transforming brands, products and services into experiences. To leave lasting impressions and influence future purchasing decisions.
We do this through our expertise in the sharing of experience and the science of experience. Yet none of this can be achieved without our investment in people and culture. We’re committed to breaking down silos to create more efficient and better-connected working processes. That’s why we are a people-first agency, built to serve consumer-first brands.
WHAT ARE OUR PEOPLE LIKE?
Our agency is home to creative problem solvers. Those who overcome any obstacle to successfully put consumer-first ideas, products and technologies into market.
People who wear their talent lightly. Willing to be part of a close community that pushes them to be better.
Because our goal is to bring people and brands closer together. Closer insights, closer connections and closer collaboration breed better, more effective work. It’s this dedication to getting closer that drives us to go further.
WHO WE WORK WITH
We apply insightful, strategic, brand-building processes to the creation industry-leading, award-winning promotions, digital experiences, retail activations, CRM and loyalty programs, premiums and brand events.
Our clients include McDonald’s, Nissan, Infiniti, T-Mobile and more!
WHY WE THINK YOU WILL LOVE THIS ROLE
The Decision Science team works to help bring client data to life, measuring and interpreting complex data sets, delivering actionable insights to our clients. We act as business consultants to our clients, enabling them to make data-driven decisions about their marketing programs and optimize customer communications.
Responsibilities
RESPONSIBILITIES
- Work with large, complex data sets to derive actionable business insights and optimization opportunities for key clients
- Support the communication of results to clients through the preparation of reports, dashboards and presentations, in conjunction with decision scientists and managers
- Assist in the definition, setup and execution of omnichannel measurement plans, including digital tagging of websites and mobile apps
- Manipulate, query and extract data from relational databases to answer ad-hoc client queries
- Work with and present results to stakeholders in multiple areas and levels of the agency
Desired Skills & Experience
SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE
- Working towards a degree in a quantitative/scientific discipline, e.g., computer science, computer engineering, mathematics, physics, statistics, engineering, psychology, neuroscience, cognitive science, decision science, economics, etc.
- Experience with relational database languages (e.g. SQL)
- Strong experience with Excel and intermediate PowerPoint
- Experience translating analysis results into business recommendations
- Experience cleansing, manipulating and transforming datasets
- Strong written and verbal communication skills
- A team-first attitude and willingness to do whatever it takes to accomplish goals
- A desire to learn new techniques and share knowledge with others
- Passion for understanding behavior, influence, and marketing
Preferred qualifications
- Experience with digital tagging using Google Analytics, Google Tag Manager, and/or Adobe Analytics (Omniture)
- Experience using business intelligence software such as Tableau, PowerBI, Looker etc