Digital and Content Marketing Intern
Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry-leading training and coaching software and innovative sales content and engagement solutions.
At Showpad, personalities and cultures connect across oceans to create something extraordinary. As a top 10 software company in the Inc. 5,000 Europe list, Showpad is changing the game when it comes to sales enablement. Our employees create the engagement and impact that drives our success as we expand globally.
In the morning, we’re drinking San Francisco cold brew coffee with a side of Portland doughnuts – English scones for afternoon tea, and in the evening we’re toasting success with Belgian tripel Westmalle to a Chicago house tune.
About the position
Showpad is seeking an all-star intern to join our Digital Marketing Department, working with the demand generation and communications teams to support content marketing strategy, SEO and social media. Our ideal candidate has strong writing skills, Google Analytics experience and is someone who can manage multiple assignments and deadlines to support our SEO, digital and content marketing initiatives.
Key Responsibilities as a Digital Marketing and Content Intern at Showpad
•Develop, implement and maintain comprehensive search engine optimization recommendations, leveraging Google Analytics for measuring effectiveness of SEO tactics and identifying process improvements
•Perform keyword and market research, as needed
•Curate content for social media, draft social posts
•Research and draft blog content, optimized for SEO
•Develop strategies and research new tools to support goals
•Stay up to date on trends in online marketing and the sales enablement space, providing recommendations for A/B testing and blog post topics
•Work closely with internal departments to develop and launch desired online marketing campaigns and promotions with a consistent voice across channels
•Additional duties as assigned
Potential learning opportunities include, but not limited to:
•Acquisition of valuable SEO knowledge combined with practical experience
•Authorship of published blog content on Showpad’s website
•Digital performance testing and ad copy best practices
•Paid search, social and content marketing platform exposure
•LinkedIn Showcase page creation to best market Showpad features
Skills and Qualifications we are looking for
•Knowledge and understanding of online marketing campaigns and social platforms
•Strong communication, team relationships, organizational and analytical skills
•Ability to prioritize work assignments, critical tasks, and routine work to maximize results
•Ability to analyze on-page and off-page optimization and recommend future strategies
•Experience monitoring and reporting on search engine rankings, link popularity, saturation, etc.
•Comfortable working in cross functional teams including Content/Communications, Creative and Demand Generation
•Results oriented and fact-based decision-making skills
•Possess strong business ethics; be reliable and dependable
•Strong initiative and willingness to approach work with a sense of urgency
•Prior experience with search engine optimization tools (SEMRush and/or Google Analytics)
•Meticulous attention to detail, while handling multiple responsibilities
•Bachelor’s degree preferred with a concentration in Marketing
•Experience managing multiple projects simultaneously in a fast paced environment
•Previous copywriting experience
•Experience with paid digital platforms and keyword research
•Prior knowledge of social platforms, specifically LinkedIn, Twitter and Facebook