Label Insight - Voted one of Chicago's Top 50 Best Small Places to Work - Join us!

About the Marketing Team: 

Our Marketing team is focused on doing everything we can to help add new customers to our expanding customer roster and keep those customers happy once they’re on board with us. We’re passionate about understanding customer needs and explaining to the market how our solutions help solve those needs. Here at Label Insight, our Marketing, Product and Sales teams are super collaborative, always working together to ensure the success of every team member.

Who You Are: 

You’re an enthusiastic, creative self-starter who is eager to learn marketing from the inside of a B2B tech startup. You’re results-driven, pay attention to the details and you’re excited to contribute to our marketing goals. You can take direction well but also feel comfortable working independently. You’re collaborative by nature, work well on a team and are comfortable working cross-functionally with Sales and Product teams. 

How You’ll Contribute: 

• • Create a quarterly social media content calendar, brainstorm new content ideas, and curate and write content for social media channels
  • Help prepare for our presence at industry events. Assist in event planning, coordination and logistics, including pre-event preparation and shipping marketing materials
  • Cleanse and segment a database of prospective customers in Hubspot
  • Research and write marketing content including blogs, emails and ads
  • Test, measure and iterate content to optimize for conversion
  • Communicate daily updates to marketing through Google Docs, Slack, phone calls or in-person meetings

 A weekly commitment of 40 hours, five days per week, for three months is preferred

 What You’ll Need to Succeed: 

• Interest in digital and events marketing
• Interest and/or experience in marketing automation and content management (Hubspot) and CRM (Salesforce.com) systems 
• Proficiency manipulating data in Google Sheets / Microsoft Excel and performing basic scrubbing and functions
• Knowledge of social media and content marketing best practices
• Experience using social media platforms (LinkedIn and Facebook)
• Strong research and curation skills with experience researching for blogs, social media, paid ads and other marketing content 
• Exceptional writing skills and interest in writing marketing content for social media, blogs, ads and email marketing campaigns 
• Exceptional organizational skills and attention to detail
• Ability to work in a fast-paced, collaborative environment
• Ability to work independently/improvise on the spot
   

At the end of this internship you will be able to:

• Create a quarterly social media content calendar, write content, and post it to social media 
• Test and measure paid and unpaid LinkedIn campaigns and optimize for conversion
• Manage a database of prospective customers
• Manage a digital marketing and events campaign in Hubspot and Salesforce.com
• Prepare for a B2B tech company’s presence at an industry tradeshow 
• Communicate with different departments in a company to arrive at a mutual decision

We Share a Common Purpose:

Label Insight’s purpose is to empower consumers with the knowledge to improve their lives through better product choices. Our purpose keeps our team focused and aligned as we drive growth for our grocery retailer and CPG customers through unparalleled transparency.

We Live Our Values:

• Transparency: We share information freely and concisely as a team
• Collaboration: We respect diversity and work toward the solution together
• Iteration & Innovation: We speak up early, are honest about our limits, and leverage failure as an asset
• Intellectual Honesty & Humility: We encourage open debate and favor the best ideas
• Accountability: We own the successes and failures of our team
• Quality Driven: We hold our work to the highest standards and embrace problems as opportunities

The Perks of Joining Us this Summer:

• Casual and collaborative, open-layout work space - dog-friendly office in Chicago
• Catered team lunches - every other week
• Cold brew and beer (for those 21yr and up) on tap
• Regularly scheduled team gatherings
• Opportunity to work and collaborate with full time team members, as well as other interns

*At Label Insight we embrace diversity and are committed to building a team that represents a variety of backgrounds and qualifications.  We’re proud to be an Equal Opportunity Employer.