Account Based Marketing Campaign Manager
Be part of an innovative organization by joining one of the country’s fastest growing companies that is reshaping the supply chain industry, and was identified as FreightWaves top 100 in 2020.
Are you creative, competitive and love to lead results-oriented, account-based marketing campaigns? FourKites is looking for a superstar marketing campaign manager to join one of the fastest-growing tech companies in the world.
As a Campaign Manager, you will:
- Own developing brilliant marketing campaigns that span content marketing, social media, advertising, webinars, email marketing and more
- Work with a diverse team of marketing, sales and product professionals to create ABM campaign plans that have a real impact on company growth
- Manage the overall campaign planning and execution process - defining campaign timeline, key milestones and major launches
- Manage the overall campaign budget and own campaign performance reporting
The ideal candidate should be assertive, strategic, data-driven, well-organized, detail-oriented, a strong project manager, able to multitask, and problem-solve in order to ensure the success of campaigns.
Responsibilities:
- Plan and execute integrated targeted ABM campaigns that build pipeline
- Partner with the broader marketing team to lead the execution of marketing campaigns
- Analyze performance data to identify trends, glean insights, and make recommendations
Desirable Skills & Experience
- 3-4+ years of experience in ABM campaign management and execution at B2B enterprise software and/or technology companies
- Deep experience in running various types of account-based marketing campaigns: Strategic (1 to 1), ABM Lite (one to few), Programmatic ABM (one to many)
- Experience in customer upsell and cross-selling campaigns (to grow existing accounts)
- Experience with content marketing best practices and optimizing digital channels
- Ability to write short emails, create landing page mockups, draft ad copy, host webinars
- A solid understanding of B2B marketing, sales funnel and demand generation metrics
- Comfortable analyzing reports in Google Analytics, Marketo, and Salesforce
- Strong project manager. Able to prioritize multiple projects and adhere to deadlines
- Strong team player. Able to work cross-functionally in a fast-paced environment
- Experience in Logistics, Transportation or Supply Chain is preferred but not required
- Experience marketing to Manufacturing, Chemical/Oil/Gas, Healthcare industries is preferred but not required
About FourKites
FourKites® is a leading global supply chain visibility platform, extending visibility beyond transportation into yards, warehouses, stores and beyond. Tracking more than 2 million shipments daily across road, rail, ocean, air, parcel and courier, and reaching 176 countries, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. More than 600 of the world’s most recognized brands — including 9 of the top-10 CPG and 18 of the top-20 food and beverage companies — trust FourKites to transform their business and create more agile, efficient and sustainable supply chains.
Named one of Forbes’ Next Billion-Dollar Startups, FourKites is on a mission to transform the world’s supply chains with the most powerful technology on the planet. With a customer base that includes 18 of the top-20 food and beverage companies and nine of the top-10 CPG companies, the company combines the largest network of real-time logistics data with machine learning to help its customers lower costs, improve on-time performance and strengthen end-customer relationships. We are a customer-obsessed organization, wholeheartedly committed to helping our customers succeed and drive long-term value.
The empathy we exhibit with our customers applies internally, as well. At FourKites, a positive work culture is a priority, and team members benefit from structured employee development plans, mentorship and training programs, quarterly review and promotions processes, affinity group memberships and competitive benefits packages. Click here to learn more about our team and our corporate values.
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