closerlook is looking for an Analytics leader with strong quantitative abilities, effective communication skills, people and client management experience and a deep understanding of cross-channel marketing measurement to join our rapidly expanding Analytics practice.

We work in close partnership with agency competencies (e.g. strategy, creative, account management) and with our pharmaceutical clients to measure cross-channel marketing effectiveness and fuel data-driven strategic and creative optimization.

Our deliverables include:

• Cross-Channel Marketing Effectiveness & ROI
• CRM & Sales Audience Targeting
• Creative Optimization
• Cross-Channel Marketing Strategy
• Measurement and Reporting
• Modeling and Segmentation
• Analytic Software Solutions

Responsibilities:

• Direct all aspects of the marketing analytics work stream including: deliverable and capability planning / development, measurement and reporting operations, analytic tools / data source vetting and analyst team management
• Own and foster Analytics client relationships across multiple brands
• Productize our Analytics offerings, prioritizing offerings that can drive value for the agency and our clients
• Partner with closerlook strategy and creative to drive continuous optimization of client marketing effectiveness and agency innovation
• Lead the planning, development of and delivery of in-depth analysis of cross-channel marketing performance to closerlook, agency partner and client key stakeholder
• Manage all aspects of offline and online monthly performance reporting including analysis, insight development and stakeholder presentations across a portfolio of client brands
• Develop and foster adoption of measurement strategies and new analytic approaches aligned with client goals, marketing strategy and creative messaging
• Recommend and execute ad hoc analyzes and designed experiments that enhance client marketing intelligence
• Develop and foster client relationships that generate business value
• Develop and foster agency partnerships that fuel client value

Requirements:

• Experience managing measurement and portfolio reporting across multiple marketing channels
• Experience managing a team of analysts
• Strong problem-solving and investigative skills
• Innovative, entrepreneurial thinker who can both develop and implement new analytic capabilities
• Experience supporting CRM, digital and/or social media multi-channel marketing strategy and tactics
• A minimum of 7 to 10 years’ experience in analytics, data-science, data-driven strategy, quantitative research, and/or management consulting work
• Bachelor’s Degree in an analytic-focused field (e.g. engineering, math, statistics, economics, finance, social sciences). An advanced degree is a plus.
• Experience using data exploration and visualization tools (e.g. Tableau, Cognos, SPSS, Excel)
• Experience using web, digital media and social analytic tools (e.g. Google Analytics, Adobe Analytics, WebTrends, Google Adwords, DoubleClick, Facebook Insights, YouTube Analytics)
• Agency and Client Management experience preferred
• Experience with CRM and database marketing techniques, tools, and processes is a plus
• Experience with analytic programming languages is a plus (e.g. R, Python, SAS, SQL)