Why iCrossing

We work at the intersection of bright pixels of creativity, sharp use of data points, innovative tech, and cutting-edge digital know how. That's how we turn brand potential into business performance. And that’s why we stand out.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form one epic unit.  What we do starts with our people.

We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable insights, talent and audiences.

The impact you’ll have

In this leadership level position, working in the dynamic interactive marketing industry, you will work closely with cross-discipline client account teams in meeting and exceeding client goals.  You will have direct responsibility for, as well as manage teams in, the daily execution of search engine campaigns.

The Associate Director participates in all aspects of executing high profile and complex clients’ search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.  You will be responsible for training and managing a team of Analysts at various levels in delivering industry leading search media campaigns.

What you’ll do

• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
• Communicate with clients on all elements of the campaign, including performance reporting, project status and client goals
• Maintain high levels of up-to-date knowledge of best practices and strategies in the management of online paid media
• Develop innovative media strategies and tactics
• Develop search media plans (research, targeting, budget allocation, forecasting, and network distribution) and build effective relationships with all vendors
• Understand the role paid search plays in a larger marketing strategy.  Make search-specific recommendations that fit into cross-channel campaigns
• Manage a team of Analysts in executing search media campaigns (SEM and PPC)
• Support and develop team members to optimize their performance, contribution and job satisfaction
• Participate in the hiring process ensuring the best resources are selected for the team
• Active participant in partner, vendor & sales representative meetings
• Evolve relationships with partner, vendor & sales community
• Demonstrates ability to confidently present and sell paid search programs to clients
• Viewed as a trusted resource for client and seen as leader of the team

Who you are

• You have a Bachelor’s Degree or equivalent work experience
• You have a minimum 5 years of experience in search engine marketing (ie: experience with bid monitoring and adjustment of search media campaigns across multiple sites, defining terms and writing effective copy, highly relevant and targeted to clients' products and/or services.)
• You have a minimum 1 year of experience in managing employees in the planning and execution of search engine marketing campaigns with a strong focus on paid search and related PPC campaigns
• You have experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
• You are comfortable working with internal site visitor reporting/tracking software (Google Analytics, Adobe Analytics, etc.)
• You are an expert in Excel
• You have the ability to handle multiple tasks in a fast-paced environment, under tight deadlines
• You are highly analytical
• Your verbal and written communication skills are strong
• You are detail-oriented and organized
• You exhibit enthusiasm, passion, creativity and commitment