Company Description

Club Automation offers industry-leading health club software to over 500 locations of various shapes and sizes that service over 1 million active members. We focus on delivering best-in-class software that is coupled with the best training and support in the industry to help our customers grow their businesses and delight their members.

Job Description

The Brand Optimization Manager for our Club Market will leverage company market strategies to create and execute a comprehensive brand strategy and tactical plan for amplifying our family of brands, achieving sales goals and owning the market they serve.

• Create an annual marketing strategy for one or more of our brands, inclusive of all campaigns (events, digital marketing, sales campaigns, customer communication, product announcements, and cross-team coordination) required to achieve annual marketing and sales goals
• Effectively manage the execution, tracking, and optimization of the annual marketing strategy you create by coordinating with marketing specialists within the team, as well as counterparts on the Sales, Services and Product teams
• Create and manage the marketing budget for the brands you manage on a weekly, monthly and annual basis to achieve maximum results while remaining within or under budget
• This also includes being able to coordinate the approval of and effectively manage budget reallocations and changes throughout the year
• The ability and drive to jump in and help execute on various campaigns when marketing Specialists need the support
• This includes the ability to write copy, create assets in HubSpot, or leverage other tools to launch digital and traditional campaigns
• Review and QA of all marketing deliverables before finalized (ex: emails, ads, content guides, etc) to ensure brand standards and alignment with campaign goals
• This requires implacable attention to detail, organization, communication skills and cognitive reading skills.
• A deep understanding of the products and markets our brands serve and their brand perception within them
• The ability to create strategies and plans that WOW the market and hold our brands to the highest standards
• Writing compelling proposals to get initiatives approved for brand strategies and campaigns
• Weekly or monthly meetings with cross-team counterparts on the Sales, Product and Services teams.
• Cross product line strategy planning and coordination to effectively market and sell additional products and services to meet company goals
• Exceptional project management, written and verbal communication, proofreading and planning skills
• Passion for the fitness, health and wellness market and the presence that Daxko and its family of brands have within it

Qualifications

• Bachelor’s degree preferred
• A minimum of 3-5 years of experience in marketing with strong preference on strategy planning and brand management
• Proficiency in marketing systems and reporting, including marketing automation, testing and CRM
• Exceptional time management, analytical, and organizational skills
• Ability to smoothly collaborate across all levels of the organization
• Effective communication skills, both written and verbal
• Technical skills: WordPress, HubSpot, Adobe Creative Suite, Salesforce, Optimizely, Microsoft Office, Google Analytics

Additional Information

Club Automation is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected in our offices, benefits, and great perks. Some of our favorites include: 

• Flexible paid time off 
• Affordable health insurance options
• Monthly fitness reimbursement
• 401(k) matching
• Casual work environment
• Plenty of free food and caffeine

All your information will be kept confidential according to EEO guidelines.