Communications & Public Relations Manager
Cars.com is seeking an experienced Communications & Public Relations Manager to create compelling consumer and corporate media story lines around the automotive industry in the lifestyle, business and consumer press. This is a “hands on” position that creates professional communication materials that help guide our business narrative and position Cars.com and its spokespeople effectively in the right media outlets. The ideal candidate will serve as a point of contact for media – proactively pitching stories and developing relationships across a wide range of outlets, including print, digital and broadcast.
This role will report to the Director of Corporate Communications within the overall Marketing team.
- Experience and proven success serving as a consumer spokesperson for a large brand.
- Built in contacts with national and regional broadcast and print/digital media, ability to build new relationships
- Extraordinary written and verbal communications skills
- Exceptional presentation development skills, including PowerPoint
- Strategic thinker with excellent problem-solving and decision-making skills
- Ability to identify and analyze complex, data-driven news stories
- Resourcefulness, creativity, flexibility, enthusiasm and passion for excellence
- Experience with Cision, PR Newswire and other media tools
- Able to comfortably and authoritatively interact with senior and C-level executives
- Strong “teamwork” orientation, ability to collaborate across many diverse groups, including internal and external audiences, sales, marketing, training, and technology
- Must be flexible with schedule, able to respond to immediate media inquiries and crisis situations
- Social media skills strongly preferred
- Agency experience a plus
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- Minimum 5-7 years’ experience in public relations/external communications and proven experience in creating compelling story lines and content around current trends and the news cycle