Content Marketing Analyst
Have you ever wanted to explore the everyday shopping trends and behavior we see around us? How do the shopping habits differ from older Millennials vs younger Millennials? What role does online play in today's retailer landscape? How do political affiliations affect shopping behavior? Ever wonder what drove people to buy the latest and greatest craft beer?
InfoScout is uniquely positioned to answer these questions and more. Through our portfolio of mobile apps, InfoScout captures more information about Americans' shopping patterns across all retailers than any other company. We do this by incentivizing app users to snap pictures of their shopping receipts and answer related surveys to understand the 'why behind the buy'. Our use of computer vision, crowdsourcing & big data analytics allow us to extract insights at a scale and depth never before possible for clients like Procter & Gamble, Anheuser-Busch InBev, Samsung, Unilever, and more.
This is a unique, high-visibility position, working closely with the marketing and services leads. Your work will have potential to gain national press coverage and be a key component of InfoScout's lead generation strategy.
Primary Responsibilities
Leverage InfoScout's proprietary consumer panel and resulting data to execute and deliver analytic insights and recommendations
Leverage our data to excite our industry, customers, and prospects with our capabilities and insights
Discover and explore interesting facts about consumer behaviors for presentation in industry forums, articles, whitepapers and blog posts
Deliver ad hoc/seasonal and regular insights (weekly, monthly, quarterly) that will drive messaging for marketing collateral and the InfoScout blog
Collaborate with Marketing to create accompanying deliverables (reports, guides, case studies, etc.)
Manage marketing insights deliverables from the Services team and act as liaison between Services and Marketing
Assist Services team as needed to execute client deliverables
Key Skills
Proven analytic skills: conceptualizing, analyzing, deriving insights from data, and designing an execution plan to derive results from insights
Proven track record of delivering high-quality results in a timely manner
CPG and Retailer knowledge, including knowledge of consumer and category insights
Understanding of both syndicated and household panel data (Nielsen and/or IRI)
Experience
Bachelor's degree with 2+ years relevant experience
Desired CPG experience in Brand Marketing, Market Research, Category Management, and/or Shopper & Consumer Insights roles or experience as a service provider to these functions
In addition, relevant software industry, Nielsen or IRI experience (consulting, product, sales support and/or service delivery function), is a major plus
Working knowledge of enterprise software applications and services designed for the retail and consumer goods industries is highly valued (e.g., Nielsen, IRI, Dunnhumby)
Experience as a power user of Microsoft Excel and Business Intelligence software such as Microstrategy, Tableau, QlikView, Spotfire or Business Objects
Extra points if you have experience with writing, blog management, social media, B2B marketing.