Content Marketing Lead
Kalderos is scaling rapidly, and we are looking for a Content Marketing Lead to develop and own Kalderos' content marketing strategy. You will join a growing team that is on a mission to solve systemic problems of the healthcare system, redefining how the business of healthcare performs. We measure our success when we can empower all of healthcare to focus more on improving the health of people.
As a Content Marketing Lead, you will play an integral role in the creation of content and driving the sharing of the stories of our company and the success of our customers through the most effective channels. You will be the voice of Kalderos as we communicate our mission, drive adoption of our solutions, and share our impact.
The Content Marketing Lead must be a talented content strategist capable of rolling up their sleeves and executing. You must be comfortable and confident in raising awareness and building loyalty among our audiences all in a regulated market space. As the first member of the content marketing team, you will be pivotal in managing the way we communicate and deliver content to our key audiences.
Detailed Responsibilities to Include:
- Working with executive management and our PR agency to develop and execute on a content marketing strategy that drives brand awareness, website traffic, lead generation, customer acquisition and loyalty.
- Work across functions to operationalize a content development process.
- Collect and analyze content strategy inputs (i.e. personas, user journeys, etc.).
- Effectively manage marketing spend.
- Continually explore innovative content formats and applications to build a loyal audience that shares relevant content among peers.
- Initially own the generation and management of demand marketing campaigns.
- Track and document which channels key audiences are using to consume content.