Content Marketing Lead
The Content Marketing Lead must be a talented content strategist capable of rolling up their sleeves and executing. You must be comfortable and confident in raising awareness and building loyalty among our audiences all in a regulated market space. As the first member of the content marketing team, you will be pivotal in managing the way we communicate and deliver content to our key audiences.
- Working with executive management and our PR agency to develop and execute on a content marketing strategy that drives brand awareness, website traffic, lead generation, customer acquisition and loyalty.
- Work across functions to operationalize a content development process.
- Collect and analyze content strategy inputs (i.e. personas, user journeys, etc.).
- Effectively manage marketing spend.
- Continually explore innovative content formats and applications to build a loyal audience that shares relevant content among peers.
- Initially own the generation and management of demand marketing campaigns.
- Track and document which channels key audiences are using to consume content.