ABOUT 4C:

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices. The 4C product suite includes activation on Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat as well as TV Synced Ads across display, search, social and video. The company also provides advertising and content analytics leveraging its Teletrax global TV monitoring network and proprietary social affinity database. Founded in 2011 and based in Chicago, 4C has staff in 14 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India and Singapore. Visit www.4Cinsights.com for more information.

ABOUT THE ROLE:

4C is looking for a prolific and talented content creator to strategically plan and execute our content marketing program. The core of this role will be to write and produce various types of content regularly, manage our blog, and to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.

KEY RESPONSIBILITIES:

• Build a strategic plan to leverage content as a core marketing asset in the market
• Blog on an ongoing basis to attract site visitors through search, social media, and email subscribers
• Create longer-form content to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.)
• Collaborate with designers, product marketers, sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
• Development of editorial governance so content is consistent with our brand voice, style and tone
• Editorial calendar and organization workflows must be developed and managed
• Measurement and optimization of the program will be required on a regular and ongoing basis

REQUIREMENTS:

• BA/BS degree or equivalent working experience.
• Past experience producing content for the web and building audiences
• Experience with WordPress and Google Analytics preferred
• Strong marketing point-of-view (as 4C’s audience are marketing professionals) especially with social advertising and television.

WE OFFER:

We offer a challenging job in a dynamic international environment. At 4C you have the opportunity to make an impact. We are proud of our open and informal culture. We offer a comprehensive benefits package including Health, Dental, Life Insurance, Matching 401K, Unlimited Vacation and Maternity and Paternity Leave. The salary will be commensurate with experience.