Content Marketing Manager

| Chicago
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ABOUT INVENTABLES

Our vision is to ignite a new product revolution by bringing manufacturing capability into the hands of millions of people.  To do this we are building accessible tools to help makers generate income from their work. The tools we build are software and hardware products designed to help businesses do their own manufacturing cost effectively. Our revolutionary, web-based Easel software is easy to use, whether you are new to designing products or familiar with CNC software. When you’re ready to carve, our X-Carve machine empowers users to create products out of a variety of materials ranging from beautiful hardwoods to colorful acrylics. 

ABOUT THE POSITION

Inventables is hiring a creative, data-driven Content Marketing Manager. This person will play a critical role in translating product marketing strategies into rich content (e.g. copy, images, videos) that drives growth and reduces churn. The ideal candidate will have a solid understanding of product strategy, growth marketing, positioning and messaging, and have a track record of strong cross-functional leadership. 

RESPONSIBILITIES

  • Lead content creation and creative direction across each stage of our customer lifecycle journey:
    • Acquisition: Acquiring prospects by generating paid (i.e. digital ads) and organic traffic (i.e. blog)
    • Conversion: Converting prospects into customers on inventables.com as well as within our Easel application 
    • Retention: Motivating existing customers to engage and find value in Inventables
    • Growth: Upselling existing customers to other products and services
  • Manage content creation for all relevant marketing channels
    • Set and monitor content creation deadlines across all channels, based on department needs and with collaboration from stakeholders
    • Oversee and coordinate third-party content creation and deadlines for independent contractors and freelance designers
    • Produce content (copy, videos, images, etc.) as needed
  • Have a brand publisher mindset: create the content our audience is looking for and then optimize the path to conversion
  • Collaborate with Product to develop customer-facing value propositions for marketing campaigns
  • Track marketing program performance and optimize through continuous testing
  • Regularly review our competitors’ product marketing and and drive ongoing differentiation
  • Interview and develop relationships with spokespeople, customers and other subject-matter experts
  • Collaborate with the Director of Growth Marketing on product marketing strategies

EXPERIENCE 

  • 3+ years content marketing experience delivering highly successful content programs in a high-growth tech company
  • Ability to write hard-hitting copy that drives action in a variety of mediums and formats (website, blogs, social media, collateral, reports, video, email, infographics, press releases and more)
  • Experience managing creative teams, agencies and/or other vendors from concept to creation
  • Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned / earned channels
  • Ability to optimize content for SEO
  • Strong quantitative analytical ability and excellent written and oral communication skills
  • Comfort in a fast-paced, entrepreneurial, start-up environment
  • Genuine interest and curiosity in helping small businesses succeed
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Ability to analyze and present content performance
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

BENEFITS & PERKS 

  • BCBS Health Insurance
  • 401(k) program with 4% company match
  • Annual “exploration budget” to feed your curiosity
  • Annual “creative project budget” to help you stay creative
  • Excellent Parental Leave Policy
  • Flexible Accrued Vacation ("Take what you need") policy
  • Unlimited snacks + weekly catered lunches
  • Workshop / Makerspace Access
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