Content Promotion Specialist

| Chicago

About G2 Crowd

G2 Crowd’s real-time and unbiased user reviews help you objectively assess what is best for your business. Until recently, selecting business solutions was difficult, too risky, and fraught with bias. G2 Crowd empowers business buying decisions by highlighting the voice of the customer. Our review platform leverages more than 500,000 independent and authenticated user reviews read by over 1.4 million buyers each month. Our model brings transparency to B2B buying - changing the way decisions are made.

G2 Crowd is in need of an offsite SEO and outreach specialist who will be responsible for building brand awareness, white-hat link building, and overall content promotion.

Responsibilities

  • Creating and executing strategies to acquire backlinks to targeted content to increase organic rankings.
  • Promote content produced by specific writers to increase traffic and visibility.
  • Use advanced Google search techniques and queries to find link opportunities.
  • Finding and qualifying new content through Ahrefs for link opportunities.
  • Outreach to bloggers, companies, content teams, influencers, editors, and publications via email, social media, cold calling, etc.
  • Building healthy relationships with bloggers, publications and content teams.
  • Creating backlink-able content such as infographics, statistic roundups, videos, and other new forms of content
  • Writing guest posts to be published on other websites.

Requirements

  • Previous content marketing, SEO, backlink experience preferred, but not required.
  • Experience with cold emailing and/or outreach emails
  • Strong communication skills
  • Strong analytical skills
  • Ability to write professional articles
  • Self motivated
  • Scrappy - Isn’t afraid of getting hands dirty to test new ways to acquire links
  • A few of the tools we use on a daily basis include: Ahrefs, BuzzSumo, Hunter.io, LinkedIn Premium, Buzzstream, HubSpot.

Why we love G2 Crowd

G2 Crowd was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 Crowd is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.

Our Process

We encourage all candidates to review our interview process to best prepare themselves on what to expect as a candidate of G2 Crowd.

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Technology we use

  • Engineering
  • Sales & Marketing
    • Ruby on RailsFrameworks
    • SalesforceCRM

Location

20 N. Upper Wacker Dr. Suite 1800, Chicago, IL 60606

What are G2 Crowd Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Acme Co. also provides 12 weeks of leave for the secondary caretaker.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Tuition Reimbursement
Promote from within

Additional Perks + Benefits

Extensive medical insurance and dental insurance; Free vision, long-term and short-term disability and life insurance. Frequent team and family events. Companywide hack-a-thons and team trips. Beer Fridays. Flexible schedule. Stock options. Macbook and latest technology.

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