CRM Marketing Coordinator

| Chicago

 

Connecting with our customers is at the heart of everything we do.

 

Are you the kind of person where your creativity shines when finding new solutions to connecting with customers?  Or your analytic interests peak when measuring campaign results? Does your attention to detail ensure flawless execution?

 

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

 

Our Growth Marketing Team enables every aspect of the customer experience to focus on attracting and engaging customers, and maximizing lifetime value at every stage of their journey.

 

As a CRM Marketing Coordinator you will support the Groupon connection points to the right customers, at the right time with the right message across owned and paid marketing channels, focusing on new customer acquisition and retention. This role is part of a fun, diverse and dynamic team focused on growing Groupon’s customer base and engaging customers with the most beneficial and profitable solutions to drive long term value.  Specifically, you will support dedicated program operations to drive growth marketing strategies for Groupon that create engaging and lasting experiences for our customer base.

 

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

Responsibilities:

  • Lead email marketing campaign operations including planning, deployment, A/B testing, landing page development, reporting and optimization

  • Collaborate with Growth Marketing Managers to develop segmented communications and drive engagement, and understanding the results

  • Work with design/creative teams to develop marketing creative that optimize response

  • Track and report on performance of email campaigns and optimization initiatives to Growth Marketing leadership management team

  • Support deep dives into customer segmentation and email channel trends

  • Assist with the management of email calendar and schedule adjustments

  • Assist Marketing Leadership, Customer Service and IT teams with email related questions for addressing customer communication issues and troubleshooting email programs

 

Qualifications:

  • 2+ years in database driven marketing, CRM experience prefered

  • Bachelor degree in Marketing

  • Familiarity with key marketing metrics – comfortable leveraging data to drive business decisions

  • Knowledge of campaign testing strategies utilized in direct, online channels (email, mobile notifications, social)


  • Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve

  • Detail oriented with the ability to multitask in a fast paced environment

  • Strong analytical, problem solving and organizational skills

  • Strong project and time management skills

  • Strong interpersonal and strong communication skills

  • Team player and ability to work effectively with multiple cross-functional groups

 

Personal Qualities:

  • You constantly deliver progress and will not allow the perfect to become the enemy of the good

  • Unquenchable curiosity

  • You are deadline driven with bias towards ruthless prioritization

  • You have a bias for action and experience making things happen in a fast-paced, dynamic environment

  • Entrepreneurial in the truest sense. You make things happen using resources that either don’t exist or aren’t  under your direct control

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AccessDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • JIRAManagement
    • SalesforceCRM

Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.
600 W. Chicago Ave Suite 400, Chicago, IL 60654

Insider's spotlight

How would you describe the company’s work-life balance?

Groupon provides an environment where I can strive for maximum work-life effectiveness, room for growth, and there is always something new to do. I enjoy spending lots of time at work because I love what I do; the hours are not burdensome, Groupon fits me. I define success in my own terms & Groupon provides us with the flexibility to be successful.

Milan

Senior Manager of Operations

What kinds of technical challenges do you and your team face?

We are working on arriving at the optimal attribution models across different areas of our business. For example, the attribution of a purchase to a specific experience — a home page feature, an email, a push notification — likely has a different window of time where we can reasonably say a specific purchase is a result of a specific experience.

Kristi

Data Scientist

How has your career grown since starting at the company?

Here at Groupon, what you do matters. I got my start at Groupon as an intern and have had the opportunity in the past (almost) 5 years to build out a global volunteer program that has engaged over 5,000 employees in over 63,000 hours of service supporting the work of close to 650 nonprofit organizations.

Alicia

Program Manager, Employee & Community Engagement

What projects are you most excited about?

Recently, we committed to having 100% of our job descriptions reviewed for gender balance by the end of 2018. Also for 2018, work will continue with our Employee Resource Groups, who play a pivotal part in the attraction and selection of diverse top talent, and themselves can be developed and promoted into company leaders.

Carlos

Head of Diversity Recruitment

What are Groupon Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Recreational Clubs

Additional Perks + Benefits

Fitness benefits. Free office shuttles. Paid parental and family leave. Comprehensive sales training program. Sense of joy. Onsite cafes. Unlimited Routine Time Off (RTO). Flexible spending accounts. Life & AD&D insurance. 401(k). Disability coverage.

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