CRM Marketing Coordinator
Connecting with our customers is at the heart of everything we do.
Are you the kind of person where your creativity shines when finding new solutions to connecting with customers? Or your analytic interests peak when measuring campaign results? Does your attention to detail ensure flawless execution?
Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.
Our Growth Marketing Team enables every aspect of the customer experience to focus on attracting and engaging customers, and maximizing lifetime value at every stage of their journey.
As a CRM Marketing Coordinator you will support the Groupon connection points to the right customers, at the right time with the right message across owned and paid marketing channels, focusing on new customer acquisition and retention. This role is part of a fun, diverse and dynamic team focused on growing Groupon’s customer base and engaging customers with the most beneficial and profitable solutions to drive long term value. Specifically, you will support dedicated program operations to drive growth marketing strategies for Groupon that create engaging and lasting experiences for our customer base.
We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?
Responsibilities:
Lead email marketing campaign operations including planning, deployment, A/B testing, landing page development, reporting and optimization
Collaborate with Growth Marketing Managers to develop segmented communications and drive engagement, and understanding the results
Work with design/creative teams to develop marketing creative that optimize response
Track and report on performance of email campaigns and optimization initiatives to Growth Marketing leadership management team
Support deep dives into customer segmentation and email channel trends
Assist with the management of email calendar and schedule adjustments
Assist Marketing Leadership, Customer Service and IT teams with email related questions for addressing customer communication issues and troubleshooting email programs
Qualifications:
2+ years in database driven marketing, CRM experience prefered
Bachelor degree in Marketing
Familiarity with key marketing metrics – comfortable leveraging data to drive business decisions
Knowledge of campaign testing strategies utilized in direct, online channels (email, mobile notifications, social)
Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve
Detail oriented with the ability to multitask in a fast paced environment
Strong analytical, problem solving and organizational skills
Strong project and time management skills
Strong interpersonal and strong communication skills
Team player and ability to work effectively with multiple cross-functional groups
Personal Qualities:
You constantly deliver progress and will not allow the perfect to become the enemy of the good
Unquenchable curiosity
You are deadline driven with bias towards ruthless prioritization
You have a bias for action and experience making things happen in a fast-paced, dynamic environment
Entrepreneurial in the truest sense. You make things happen using resources that either don’t exist or aren’t under your direct control
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.