About Us

Local Eclectic’s vision is to be the globally recognized platform for showcasing emerging and independent jewelry designers, and our mission is to empower and celebrate women. We started as a side project in 2013 and have turned into a high growth e-commerce startup. We’ve taken a counterintuitive approach to the business (social first, customer-focused, no shortcuts, no get rich quick), and have built an authentic relationship with our customers by pairing lust worthy products with an exceptional customer experience. 94% of the brands we feature are female-founded or led and 72% have five or fewer employees. 

About the Role

The Customer Lifecycle Manager is responsible for developing and implementing lifecycle marketing initiatives that drive repeat purchases and increase LTV and engagement across touchpoints. From ideation to execution, you will create a best-in-class customer journey leveraging analysis, industry trends and performance data. Reporting to the VP of Marketing and working collaboratively across the team (including the creative, digital and analytics functions), this role is crucial in driving customer engagement, loyalty and subscription.

This role is currently based in Chicago, IL and expected to be in the Chicago office a few days per week, alongside the rest of the marketing team.

What You’ll Do

• Increase customer lifetime value and build loyalty by engaging customers with targeted, relevant, and personalized content at each stage of the customer lifecycle.
• Plan, create, and execute email & SMS campaigns using triggers, segmentation, and CRM best practices.
• Own the retention marketing calendar of events, supporting retention-specific goals as well as overall marketing and product goals and stories.
• Collaborate with the Art Director and Photographer to ensure creative assets meet the needs of retention channel goals and enable A/B testing.
• Establish the test and learning agenda around customer segmentation, offers and creative formats and continually optimize programs.
• Understand the customer and surface areas for improvement by leading customer surveys, polls and focus groups. 
• Build programs meant to drive retention, such as subscription, loyalty, membership and referral. Propose tests and strategies that enable these programs to work in harmony.
• Own customer data and analysis. Track retention channel performance and perform customer analysis to consistently deliver actionable insights that further engage and retain customers. 

What You’ll Need

• 5+ years of digital retention marketing experience
• Deep experience in CRM/ESP platforms, including Klaviyo
• Experience working with an SMS platform, such as Attentive
• Strong knowledge of lifecycle and automation best practices
• Subscription and App experience is ideal
• Strong analytical skills with the ability to understand and report on data
• Detailed and quality oriented; ability to understand and deliver an inspiring brand experience
• Entrepreneurial, self-starter mentality; highly collaborative and communicative
• Analytics-savvy and up-to-date on innovative tools, platforms, and resources 
• Experience with Loyalty & Referral platforms (Smile.io, Yotpo, etc.)
• Familiarity with web and BI analytics tools (Google Analytics, Glew, etc.)
• Startup, ecommerce and Shopify experience preferred

What We Offer

• Flexible PTO policy
• 10 paid holidays
• Medical, dental and vision insurance
• 401k match after 6 months of employment
• Quarterly jewelry credit and employee discounts
• Paid maternity/paternity leave
• A fun office in the heart of West Loop, Chicago, IL close to commuter trains and public transportation

Please Note

• Covid-19/Mask policy: Employees can choose to disclose their vaccination status. Fully vaccinated employees (2 weeks after 2nd Moderna/Pfizer shot, 2 weeks after 1st J&J shot) can be maskless in the office. However, we highly recommend wearing your mask in the office even if fully vaccinated to protect others from the Delta variant, especially if you are unable to social distance.
• Employees who choose not to disclose their vaccination status OR are not fully vaccinated MUST keep their masks on at all times except while actively drinking or eating and practice social distancing whenever possible.
• Unfortunately visa sponsorships are unavailable at this time.