Demand Generation Manager

| Chicago

Sertifi is the leader in Frictionless Business, with innovative solutions for modernizing the last mile of the sales process. Sertifi offers the fastest and most secure way to close business, from eSignatures to online payment capture. Thousands of companies around the world trust Sertifi to close more deals faster, recognize revenue quickly, enhance security and compliance, and go completely paperless.


Sertifi is looking for an experienced Demand Generation Manager to join our Marketing team in a high impact role. You will be responsible for driving top-of-the-funnel activities, including managing and executing our trade shows and events, to drive brand awareness and support business goals. You will define the strategy and goals of the program, develop demand generation plans, manage the budget and timeline, evaluate the ROI, and ensure all stakeholders are working together to deliver a high-quality experience. Our ideal candidate has B2B events experience, focused on demand generation within the SaaS industry. This position reports to our Director of Marketing in out downtown Chicago office.

Challenges You’ll Tackle:

Strategy:

  • Evaluate event performance and post-event ROI; communicate analysis and industry learnings to company stakeholders
  • Develop strategy for demand generation to drive pipeline of inbound sales leads 
  • Strategically plan engaging and repeatable events that build brand awareness and drive revenue
  • Partner with cross-functional teams to develop communication, positioning, and messaging that represent the Sertifi brand
  • Create and manage the budget for events: negotiate contracts, be accountable for vendors, and refine our processes
  • Cultivate strong industry relationships with key partners, customers and vendors

Execution:

  • Ensure events run flawlessly and hit ROI targets by managing the process from start to finish
  • Pre-show planning: event recruitment, train internal teams, secure marketing and sales materials, event communication, branding and messaging
  • Logistics: booth space selection and build out, secure flights and hotels, event registrations, ordering and shipping materials
  • Event coordination: manage onsite team members, booth set-up and tear-down, coordinate booth schedule, breaks, branded attire, etc.
  • Inventory: manage all event inventory including booth displays and signs, demo sites, event presentations, sales and marketing collateral, giveaways and swag, etc.
  • Post-event evaluation: coordinate with sales team on follow-up programs, track leads, measure ROI, recommendations for future events

What You’ll Need to Succeed:

  • 5+ years of related demand generation experience, preferably at a B2B SaaS company
  • Significant experience within event marketing or project management experience 
  • Proven track record of driving demand through multiple marketing channels 
  • Experience executing impactful events that deliver measurable results
  • Experience tracking and reporting on event metrics and ROI
  • Detail-oriented with exceptional organizational skills; you can multi-task and take the lead on several event simultaneously
  • Have good judgement, work well under pressure, and execute on tight deadlines
  • You exemplify leadership and thoughtful decision-making and problem-solving skills
  • You can work across various levels of the organization while building trust and fostering collaboration
  • Bachelor’s degree in Marketing or equivalent experience
  • Ability to travel frequently throughout North America and possibly internationally for trade shows and events

What’s in it for You?

You will work in a collaborative office environment that welcomes new ideas and allows you to make an immediate impact on the team. Additionally, we offer great benefits such as: competitive salary plus bonus, medical/dental/vision insurance, short-term and long-term disability insurance, 401k with company match, paid parental leave, life insurance, pre-tax Transit Benefit Program, casual work environment, weekly team lunches, company outings, and a convenient River North location close to public transit.


What’s in it for You?

You will work in a collaborative office environment that welcomes new ideas and allows you to make an immediate impact on the team. Additionally, we offer great benefits such as: competitive salary plus bonus, medical/dental/vision insurance, short-term and long-term disability insurance, 401k with company match, paid parental leave, life insurance, pre-tax Transit Benefit Program, casual work environment, weekly team lunches, company outings, and a convenient River North location close to public transit.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • SqlLanguages
    • AzureLanguages
    • ASP.NETFrameworks
    • ASP.NET CoreFrameworks
    • AngularFrameworks
    • Microsoft SQL ServerDatabases
    • Azure Cosmos DBDatabases
    • BalsamiqDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

350 North LaSalle, Chicago, IL 60654

An Insider's view of Sertifi

What does your typical day look like?

After getting some coffee and catching up on emails, I’ll typically have a few clients that need onboarding help! This consists of me discussing their workflows and what action is needed for them to be live using Sertifi. If we’re not discussing set up, I’m either training a team on how to use the system, or creating web portals for new clients!

Kyle

Customer Success Manager

What are Sertifi Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
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