Sprout Social is seeking a talented Demand Generation Strategist to join our team. This individual will be responsible for keeping a pulse on our marketing funnel metrics and rolling out strategic initiatives to convert more leads to MQLs and qualified opportunities into revenue. They will use their skills to measure conversion across the funnel, partner with Sales to improve the handoff and implement tactics to boost lead conversion and velocity.
Our ideal candidate is a motivated self-starter who's skilled at inserting themselves into initiatives and can turn ideas into action. You enjoy working in a fast-paced environment and leaning in to solve hard problems. You're as comfortable partnering with Marketing Ops to optimize our lead scoring model as you are with leading Sales meetings on pipeline health. You're a Salesforce pro, are experienced in Marketing Automation (bonus if it's Marketo!) and geek out on SaaS metrics.
Our marketing team has helped us reach 30,000 customers worldwide including the Chicago Bulls, Sony Electronics, Indiana University, Make-a-wish Foundation, Edelman, and Subaru. These businesses rely on Sprout to create stronger relationships with their customers through social media. The strategic programs you influence will have a direct impact on our new business growth.
If you're an analytical Marketer who's passionate about leveraging data to connect the dots, solve hard problems, and drive business change, this could be a great fit for you.
Qualifications
These are the minimum qualifications that our hiring team is looking for in this role:

• 4+ years of Demand Gen and/or Marketing Operations experience, ideally geared towards measuring and evaluating campaign performance and optimizing lead conversion
• Fluent in B2B/SaaS metrics with a keen ability to leverage qualitative and quantitative data to draw conclusions, drive strategy and enact change
• Experience working within Salesforce CRM

Additionally, these are the preferred qualifications that would indicate a particularly strong candidate:

• Strong analytical, prioritization, and critical thinking skills
• Skilled in building a consistent feedback loop to communicate marketing and revenue performance to key stakeholders
• Experience with Marketing Automation and other Martech platforms

Within 1 Month, you will:

• Familiarize yourself with Sprout's brand, values, and processes
• Experience Sprout's in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers
• Meet with key partners in the Marketing and Sales organizations to understand current goals, challenges, and areas of opportunity
• Make a plan with your manager to set initial priorities, align on expectations for your role, and learn about Sprout's approach to Marketing

Within 3 Months, you will:

• Be fluent in our funnel metrics and leverage these insights to build your strategic roadmap
• Have a firm grasp on our business and understand your role in helping sales exceed its pipeline and revenue goals
• Partner closely with our Sales Development leadership team to identify gaps in conversion, data cleanliness, and lead hygiene

Within 6 months, you will:

• Oversee pipeline metric meetings with our Senior Sales Leaders
• Have a strong handle on the most important inflection points in our sales cycle and a developed POV on levers we can pull to improve them
• Confidently run cross-functional initiatives geared toward converting prospects throughout the buying journey and growing our Sales pipeline

Within 12 months, you will:

• Continue uncovering new ways to align more closely with Sales on metrics, methods, and optimization opportunities
• Have tested, failed, learned and applied new tactics into our Marketing arsenal
• Surprise us! Use your unique ideas and abilities to change Sprout in beneficial ways that we haven't even considered yet

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.
About Sprout Social Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success. Our team's shared belief in Sprout's mission promotes a culture of openness, empowerment and fun.
We're proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment-your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago's Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. For those that prefer an office setting, this role may be based in our Chicago or Seattle locations. If you prefer to work from your home, we can accommodate that for many locations across the United States. We are not set up in all states, however, so please take a look at the drop down box in our application to see whether your state is listed.
Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity - race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our 2021 DEI Report .
If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement .
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