Digital Markeing Manager

| Chicago

Maropost is searching for a talented, full-time marketing professional to join our growing Chicago Office. The right person will have digital marketing experience specifically in the areas of email marketing, paid media (SEM, PPC, display, remarketing, paid social), and organic search. The ideal candidate is creative, analytical, and enjoys implementing new technologies to drive results and will be an integral part of the Marketing team, executing work tied directly to company goals and KPIs. This role reports into our Director of Demand Generation but will touch many aspects and people across our entire marketing department.

Your Opportunity

  • Execute digital marketing plans to help Maropost increase lead generation and brand awareness in North America and international markets
  • Utilize digital marketing channels (including email, SEM, PPC, display, remarketing, paid social, organic search, and more) to acquire a qualified, engaged pipeline of leads 
  • Create target audiences and launch digital campaigns that engage, inform and convert to leads
  • Handle daily account maintenance including questions regarding creative, tracking, and campaign delivery 
  • Work with the team to help brainstorm and execute new growth strategies
  • Stay up-to-date with the latest trends and best practices in digital marketing
  • Adhere to digital media budgets and manage spend for the highest ROI
  • Report on performance and key KPIs, as well as make investment recommendations to leadership

What You'll Need to Bring to Maropost

  • You’re creative, analytical, and enjoy implementing new technologies to drive results
  • Must be a driven problem solver with the ability to find innovative solutions
  • Highly organized and able to manage multiple outlets of information
  • Must possess a flexible disposition and respond well to high-pressure situations
  • Ability to manage multiple projects simultaneously by prioritizing tasks and paying great attention to details
  • Effectively manages time to ensure needs are met and productivity is maximized
  • Able to work independently, as well as with a team of smart, hard-working and collaborative people
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Experience in scaling content creation and distribution
  • Ability to demonstrate resourcefulness, motivation, and initiative 
  • Passion for technology and cutting-edge industry trends
  • Extensive experience with the Google Marketing Platform (Google Ads, Analytics, Data Studio, Tag Manager, Optimize)
  • Experience driving lead acquisition for B2B software and a history of achieving pipeline goals
  • Proven experience managing paid media budgets and channels (SEM, PPC, display, remarketing, paid social)
  • Ability to build a strategic plan and clearly tie program execution and pipeline metrics up to the strategy
  • Strong interpersonal and leadership skills with the ability to effectively communicate with stakeholders and all levels of management
  • Interest in emerging technologies and best practices in B2B tech marketing
  • BS/BA degree or equivalent plus 5+ years related experience

The tools you’ll use:

  • You should be familiar with SFDC and Pardot
  • SEO Tools like Moz or SEMRush
  • You’ve made some landing pages in Instapage or Unbounce
  • You know your way around Convert.

Individuals seeking employment at Maropost are considered without regards to race, colour, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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Location

Maropost has made Chicago its US Headquarters. We're right in the heart of River North, just above the Grand Red Line stop.

What are Maropost Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Promote from within
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