Digital Marketing Analyst
CraftJack is currently looking for a Digital Marketing Analyst focused specifically on SEM and Paid Social. You will be working closely with the Director of Digital Marketing and a talented, dedicated group of marketing, technology and product professionals to establish our digital presence.
SEM Responsibilities:
- Optimize campaign budgets and bids to reach profit, margin and CPA targets
- Analyze performance metrics, and use insights you gain to drive growth in profit
- Pull and analyze weekly, monthly, and ad-hoc reports
- Research and build out keyword lists
- Write ad copy for search and display ads
- Set up and track ad copy and landing page testing
- Monitor campaign performance in Google, Bing and Yahoo
Other Responsibilities:
- Manage all paid social campaigns
- Manage affiliate campaigns
- Build strong relationships with third parties
Qualifications:
- 2-4 years of SEM/PPC/paid search campaign management experience
- 1-3 years of paid social and display experience
- BA/BS in related field of study
- Intermediate to advanced knowledge of Excel
- Strong math and analytical skills
- Familiarity with Google Analytics or other web analytics platform
- Experience using a bid management platform (QuanticMind, Marin, Kenshoo, etc.), a plus
Bachelors or better in Marketing or related field.
BA/BS in related field of study
1-3 years: paid social and display experience
2-4 years: SEM/PPC/Paid Search experience
Preferred
Familiarity with Google Analytics or other web analytics platform
Strong math and analytical skills
Intermediate to advanced knowledge of Excel