Digital Marketing Coordinator

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Productive Edge (P/E), a Chicago-based Digital Strategy and Technology Solutions Company is leading the technical consulting services industry. With our impressive list of premier global clients and exponential growth, we’re looking to add a Digital Marketing Coordinator to be part of this exciting time.

As a Digital Marketing Coordinator at Productive Edge, you will be part of an organization where your ability to make a difference and take ownership of your career begins on day one. To excel, as a Digital Marketing Coordinator, you would make use of the following experience and skills:
 

  • Work hand in hand with leadership to analyze market trends, customer behavior, industry trends and consider P/E’s unique value proposition and offerings to establish marketing plan, strategy and success metrics (includes content, events, ads and email marketing)
  • Work with business development (sales) team and subject matter experts (SMEs) to identify campaign opportunities and manage marketing initiatives (campaigns, events, calendars, communications etc.) that tie back to marketing strategy
  • Manage social media channels (Twitter, Facebook, LinkedIn, PE Blog) to promote our culture, ideas, capabilities, thought leadership, services and successes.
  • Review and analyze our company's website(s) for areas that need to be improved, deleted or revised
  • Improve our company's organic search results by identifying powerful keywords and work with SMEs to continue to optimize content
  • Work with P/E SMEs to schedule, manage the content process and assist in creation of original, powerful SEO content for blogs, campaigns and websites.
  • Create email and ad campaigns using marketing automation tool that align with strategy. Manage campaigns, optimize, and provide weekly reports on campaign performance
  • Compile and present SEO and overall marketing and campaign performance reports
  • Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
  • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new or update of existing materials as needed
  • Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

To excel in these daily activities, a Digital Marketing Coordinator at Productive Edge would make valuable contributions drawing from the following experience and skills:
 

  • Bachelor’s Degree in Business, Marketing, or related field(s)
  • 2-4 years of B2B marketing and/or sales experience (important)
  • 1-2 years experience interfacing with C-Level Executives (nice to have)
  • Comfortable and enjoy talking to new people (clients, peers, etc.)
  • Passionately enjoy social media and staying up to date on the latest tech trends
  • Focus on starting and seeing things through with a focus on measuring success
  • Ability to work exceptionally well with others and are good at organizing others around common goals and desired outcomes
  • Proficiency with Google Ads, LinkedIn Ads and Facebook Ads (important)
  • Writing /grammar skills are well above par (important)
  • Loves coming up with unique ideas to grow business / relationships
  • Experience using Salesforce CRM (preferred CMS) and HubSpot (preferred Marketing Automation tool) (nice to have)
  • Experience using SEO tools and tracking analytics (important)
  • General understanding of the professional services industry, cloud technologies and software industry (nice to haveAbout Productive Edge

About Productive Edge

Productive Edge is a Chicago-based leader in digital transformation. As digital business consultants, we focus on digital strategy, customer experience, operations improvement, and product & services enablement. How do we do this? Through launching solutions for Data and Artificial Intelligence (AI), Intelligent Automation (IA), Internet of Things (IoT), and Cloud Native Solutions. Sounds fun, right? It gets better...and that’s where you come in!

Productive Edge offers the dynamic opportunity to use your talents in a progressive, highly-collaborative environment that values innovation and creativity. We are a culture that stays on the cusp of today’s developing and emerging technologies. Our passion, ingenuity, and dedication sets us apart from other consultants (as does our modern work atmosphere with fun outings, foosball, stocked fridge and other activities). Because we work with and develop solutions for some of the world’s most exciting brands, we are actively searching for individuals who are ready to change the way the world operates.

And if that’s not enough, Productive Edge has been featured as one of Chicago’s 101 Best and Brightest Companies to Work For, included in Crain’s Fast 50, and is a regular on Inc. 5000.

 

 

 

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Location

PE is in trendy River North with great bars & restaurants nearby. Plus, the office is easy to get to with various train & bus stops being close!

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