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Digital Marketing Manager - New Channels

| Chicago

GoHealth has an ambitious mission: to improve the health care system in America. Achieving this mission relies on hiring and developing great people, which is why our team is our top priority. We encourage employees to do their best work through innovation and risk taking. Our environment is fun yet constructive, thanks to leaders whose doors are always open. And most importantly, we’ll never stop investing in you and your career.

Job Description

The Marketing team at GoHealth is looking for a Digital Marketing Manager, reporting into the Director of Digital Marketing. The role is an ambitious one: identify new digital customer acquisition channels - then test and learn until we find success and “crack” the channel. Success will require a candidate to be able to learn quickly, have a growth mindset, and truly enjoy the challenge of solving a tricky puzzle. This role will require the candidate to truly understand our customers, and craft tests at all levels of the funnel: from ads to persuasive landing pages to working with the optimization team to fine tune the funnel to each particular campaign.

The first new channel to “crack” will be YouTube for conversions – so an understanding of video media, and how folks interact with YouTube would be ideal.

Main Responsibilities:

  • Learn everything possible about YouTube for action
    • Work with experts at Google to identify relevant case studies and best practices
    • Use research to develop and execute a go to market strategy
  • Develop and maintain a test-and-learn cadence that maximizes amount of learnings we can take from our traffic volume
  • Quickly but methodically test a wide variation of media and message until we hit the “just right” campaigns
  • Report results back relative to our direct response KPIs, and test-and-learn velocity metrics

Qualifications

  • Bachelors or Masters degree preferred 
  • 3+ years of digital marketing experience – preferably within a direct response framework.
  • Quantitative and qualitative skills: Google Analytics, sequel (SQL), persuasive messaging, customer research
  • Experience with web analytics tools such as Google Analytics, Adobe SiteCatalyst, Heap.
  • Demonstrated experience attacking a complex, challenging endeavor in any field – and working through unraveling it until success found

Desired Traits:

  • A love of data - can both analyze a marketing funnel to size different growth opportunities, build tests to measure impact and synthesize complex results into actionable recommendations for senior executives
  • Humility – able to pivot when the data says your original thesis was off
  • A self-starter who loves to work in a start-up like work environment. 
  • Able to communicate and deliver results effectively
  • Strategic thinker who can turn ideas into reality.
  • Outstanding verbal and written communication skills.

Additional information

  • Open vacation policy
  • 401k match program
  • Medical, life, dental, and vision benefits
  • Flexible spending accounts
  • Subsidized gym memberships
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • GoHealth is an Equal Opportunity Employer
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages

Location

214 W. Huron Street , Chicago, IL 60654

What are GoHealth Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring.
Customized development tracks

Additional Perks + Benefits

Happy hours, ping-pong tournaments, and more company-sponsored events. Gym Membership Subsidies
Company Sponsored Health & Wellness Initiatives. Employee Referral Bonuses. Open Vacation Policy.

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