Digital Marketing Manager (SEM and Paid Social Marketing)

MyUS.com is looking for a digital marketing expert who has built SEM and Paid Social campaigns from the ground up. They should be passionate about driving growth, analytical, and interested in expanding their international marketing expertise. This position will drive revenue growth for an established and growing organization. They'll be in a start-up marketing environment where they will directly impact the business' bottom line.

The Digital Marketing Manager will report to the Director of Marketing and will help to manage and expand MyUS.com's paid media efforts in conjunction with our agency. They will drive new customer acquisition and retention. A successful candidate must have a minimum of five years of hands-on experience setting up and running SEM and Paid Social campaigns.

Responsibilities:
• Drive SEM customer acquisition in 200+ countries and territories, with an emphasis on new, emerging markets 
• Delve into our existing SEM campaigns, and work closely with our current agency to restructure campaigns to increase performance, decrease CPA and launch in new markets
• Optimize existing Paid Social ads and expand into new territories
• Maintain a thorough understanding of current and emerging trends in SEM and Paid Social
• Work closely with the all levels of the organization to track and plan acquisition growth and engagement

Required Experience and Skills:
• Bachelor's Degree with minimum of five years' experience running Paid Media campaigns
• Hands-on experience building Paid Media campaigns from the ground up 
• Direct experience with Google AdWords, Google Analytics and Facebook Ads
• Proven track record of successful performance-based marketing
• Experience leveraging video and mobile to acquire new members
• Problem solver and free thinker
• Be data-driven, strong in analytics and able to translate data into successful marketing strategies
• Experience in growing international marketing strategies, and ability to adjust strategy based on regional needs
• Interest in growing our app marketing and programmatic marketing strategies
• Experience with Marin, Kenshoo or Doubleclick preferred
• Work with our Digital Marketing Specialists to upskill them in all areas of Paid Media
• Additional products or duties as assigned by Management

About MyUS:
MyUS was originally conceived as a means for expatriates to receive US catalogs and mail overseas. This simple idea flourished, and quickly grew into a pioneering global company that opened US retail channels to international shoppers.

For 20 years, consumers around the globe have trusted MyUS to provide a simple, reliable way to shop US online stores and ship their purchases worldwide. We deliver a streamlined and cost-effective shopping and shipping experience to 400,000+ members in 220 countries and territories.

MyUS has been named to Inc. magazine's 5000 fastest-growing private companies six times since 2008, and for good reason. As the first and largest company in the industry, MyUS receives and ships over $260 million in eCommerce purchases annually, with hundreds of new members joining every day.

Only MyUS has the resources, expertise, customer dedication and global experience to make shopping and shipping from the US consistently fast, dependable and affordable. MyUS locations include its corporate distribution and operations facility in Sarasota, Florida, and a Marketing office located in downtown Chicago.

This position is located in our downtown Chicago office across from City Hall.  To ask a recruiter any questions please email us at [email protected]