Cars.com is seeking an enthusiastic, creative-minded individual to manage digital media as a key piece of the Cars.com acquisition marketing strategy. The Digital Marketing Manager will oversee some of the highest profile Cars.com acquisition marketing projects. This individual will be a critical member of the Acquisition Marketing team and will serve as a champion to the growth of this channel in terms of high quality traffic and conversion.

The ideal candidate must possess a keen understanding of the online space with B2C experience and a strong background in digital media management, preferably at an agency for performance-focused clients. This role will manage both performance-focused and brand-building media campaigns. 

Responsibilities include:

• Own the digital growth strategy including overarching strategy, development of new programs and improvements of current programs across: Programmatic, Direct, Social, Native, Video, Affiliate and App for both B2C and B2B media efforts.
• Support the marketing team to help reach the Cars.com strategic goals as well as meeting/exceeding monthly and annual goals for the channel.
• Evaluate general business initiatives and identify opportunities for new/expanded campaigns.
• Manage in-house team of three direct reports and develop a cohesive team to plan, develop, execute and implement campaigns
• Provide campaign analysis as well as unsolicited strategic insight based on data and experience to grow the digital channel.
• Collaborate with marketing leadership on strategic planning.
• Coordinate the execution of contracts/SOWs from outside vendors.
• Be a champion for innovation and knowledge about the rapidly changing digital landscape for marketing and sales leadership to align priorities and drive toward exceeding customer, ROI and consumer expectations.

Required Skills:

• Ability to tell the big picture story from the results/data that’s easy for management to understand
• Must be able to speak confidently to senior management about program performance
• Strong pulse on the digital media landscape
• Management of constant discussions and negotiations with media and technology partners about opportunities to drive innovation/optimization for the program
• Creative problem-solving skills with an ability to anticipate questions/problems
• Superb time management and attention to detail with continual focus on meeting deadlines in a fast-paced changing environment
• Highly adaptable to learning new processes and technology
• Excellent communication, both written and verbal, and coordination skills
• An organized individual with great attention to detail and focus on quality of results; experience successfully building processes that streamline cross-functional workflows
• Expertise across media platforms such as Doubleclick Client Manager, Facebook, etc.
• A history of successfully using digital and site analytics tools (Doubleclick, multi-touch attribution, Google Analytics) to generate marketing recommendations and optimizations
• Strong communication and relationship-building skills. Proven track record of creating and fostering relationships with third party partners to drive successful campaigns
• Ability to learn quickly, iterate based on data, and work efficiently in a fast-paced environment.
• Flexibility and agility to adapt to changing and evolving business objectives 

Required Experience:

• 6-8 years of experience managing digital media with a performance focus
• Experience and familiarity with the current state of the digital media marketing industry
• Experience working with digital marketing platforms such as: DMPs, attribution tools, DSPs, Omniture/GA preferred
• Experience in managing display advertising directly, particularly with regards to direct response campaigns, highly desired
• Experience with websites with large numbers of listings/inventory and lead generation goals
• Strong analytical skills (must be comfortable in Excel)
• Experience with Microsoft PowerPoint and Word
• Undergraduate degree in a business-focused major with a background or emphasis on marketing or advertising