Digital Marketing Manager

| Chicago

At VillageMD, we are committed to helping patients achieve greater health by delivering effective, accessible and efficient healthcare through partnership with primary care physicians. We're in a unique position to impact everyone in primary care from independent, family-owned practices to world-class health systems.

As part of achieving this goal, the Marketing and Communications team is the expert in telling our organization’s story in a consistent and disciplined way and creating the tools necessary for our employees and partners to consistently support and amplify our brand message.

The Digital Marketing Manager is a newly created role and will play a key role in developing and executing digital initiatives for both of the company’s brands: VillageMD (B2B) and Village Medical (B2C).

While this role will be dynamic in nature, key responsibilities of the Digital Marketing Manager include:

  • Partnering with the Director, Digital Marketing to develop and execute strategy around digital lead generation campaigns and management of the company’s web presence.
  • Collaborating with agency partners, web developers, the internal tech team, and other partners.
  • Overseeing logistics for digital campaigns: keywords, ad copy, digital assets, landing pages, audience targeting, performance tracking, and campaign budget flighting.
  • Keeping company websites and online provider directories up to date and optimized—both in terms of content and from an SEO perspective; includes inputting and updating CMS.
  • Elevating digital performance via implementation of A/B tests and regular assessment of KPIs against targets/benchmarks via reporting and insights.
  • Seeking opportunities for website enhancements and coordinating web development projects for implementation.
  • Establishing VillageMD’s intranet strategy and execution.
  • Staying abreast of digital marketing industry trends and best practices.
  • Performing other assigned duties.

What you bring to VillageMD:

  • A bachelor’s or master’s degree in business, marketing, communications, or a related field.
  • A minimum of 7 years of in-house or agency digital marketing experience with knowledge of SEM, SEO, online display, native/programmatic, and paid social.
  • Excellent writing and editing abilities, a creative eye, and a strong attention to detail.
  • Project management and organization skills.
  • A data-driven mindset and familiarity with Google Analytics and other digital marketing tools.
  • Experience working within a CMS to manage website content and coordinate email campaigns (HubSpot experience a plus but not required).
  • Experience overseeing web development initiatives (a plus but not required).
  • Basic HTML skills (a plus but not required).
  • Healthcare industry experience (a plus but not required).

What will make you successful here?

  • You have high emotional intelligence, the ability to forge meaningful relationships, and can successfully navigate diverse stakeholder groups.
  • You are highly collaborative, yet skilled at influencing others to achieve results.
  • You are experienced performing under pressure with a strong sense of urgency, attention to detail, and a commitment to doing what you say you will do.
  • You are solution-oriented and have a passion for being hands-on in problem-solving and execution.
  • You are self-starting and maintain a high sense of urgency and accountability in delivering measurable results in line with agreed upon timeframes.

At VillageMD, we see diversity and inclusion as a source of strength in transforming healthcare. We believe building trust and innovation are best achieved through diverse perspectives. To us, acceptance and respect are rooted in an understanding that people do not experience things in the same way, including our healthcare system. Individuals seeking employment at VillageMD are considered without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.



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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • Neo4jDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases

Location

We are in the heart of downtown Chicago - accessible to all trains and plenty of food/drink options nearby!

An Insider's view of VillageMD

What's the biggest problem your team is solving?

Aggregating disparate sets into one consumable interface is difficult. We constantly think about how to solve it faster and better while keeping it flexible and scalable.

Mario

Principal Software Engineer

What makes someone successful on your team?

It’s an individual’s willingness to get into the details, fully understand the current path to delivery, and think critically about the problems that face primary providers today that will make them successful at VillageMD.

Dave

Director, Product Development

What’s the vibe like in the office?

The office vibe is centered on holding our work to high standards while maintaining an environment focused on fun and collaboration. My coworkers and I will often be working on completely unrelated projects, but when we hit a roadblock we step back and ask each other for feedback and help. That’s usually when we find the best solutions.

Emily

Healthcare Informatics Analyst

What are VillageMD Perks + Benefits

VillageMD Benefits Overview

We offer competitive bonus, great benefits, generous PTO, strong parental leave policy, and 401k with a match. We are conveniently located near Metra and L trains, and offer commuter benefits. We offer schedule flexibility and work from home options. And, last but certainly not least: loads of snacks and fresh ground whole bean coffee!

Culture
Volunteer in local community
Partners with Nonprofits
Intracompany committees
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Customized development tracks
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