Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.

We are a portfolio company of Genstar Capital, a leading middle-market private equity firm focused on investments in targeted segments of the software, industrial technology, financial services and healthcare industries. We operate like a start-up tech company but have over $100 million in annual revenue, with more than 3,000 customers, and operate in 70+ countries.

We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team of nearly 700 Spherions around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.

Looking for a motivated Digital Marketing Specialist to execute the demand gen campaigns for Sphera Solutions across multiple industries and solutions. This position will leverage cutting-edge tools, channels, and tactics to drive marketing qualified leads to the sales
organization.

This position requires hands-on experience managing lead nurture campaigns and marketing automation tools (such as Pardot, Eloqua, Marketo or Hubspot).  This position will
also be responsible for delivering content to prospects and customers via the website, blog, and email. Advertising experience with SEO, Paid Search, and Social Media (for B2B) is also required.

Job Duties:

The Digital Marketing Specialist within Sphera’s marketing team will market to enterprise prospects and customers while meeting MQL goals for the organization.

• Create lead generation campaigns using a variety of paid and non-paid channels, including paid search, sponsored programs, digital advertising, website, database acquisition and direct media to meet lead generation goals.

• Create and manage email marketing nurture and drip campaigns, using marketing automation (Pardot) and CRM (Salesforce).

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• Identify trends and insights, and optimize spend and performance based on the insights.

• Brainstorm new and creative growth strategies.

• Plan, execute and measure with testing and experimentation to optimized programs.

• Collaborate with internal teams to create effective landing pages and optimized user experiences.

Required Experience:

• BS/MS degree in marketing or a related field

• Proven working experience in digital marketing

• Highly creative with experience in identifying target audiences
  and devising digital campaigns that engage, inform and motivate

   

Preferred Experience:

• Analytical skills and data-driven thinking

• Demonstrable experience leading and managing SEO/SEM, database
  marketing, email marketing, and/or display advertising campaigns

• Experience in testing and optimizing campaign tactics

• Experience in setting up and optimizing Google Adwords campaigns

• Up-to-date with the latest trends and best practices in online
  marketing and measurement

Sphera is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status and other legally protected characteristics.