Digital Marketing Specialist at LogicGate

| Chicago
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LogicGate is a venture-backed, Chicago-based technology company on a mission. 
 
We believe easy-to-use, flexible technology can alter the trajectory of an organization and improve the lives of its employees. It’s this very spirit that drives us to build and deliver a SaaS platform that brings unprecedented clarity, collaboration, and accountability to our clients’ governance, risk, and compliance (GRC) processes. Join our fast-growing, passionate team of innovators as we continue to disrupt the multi-billion-dollar GRC industry. 

Are you passionate about digital marketing? Are you fluent in email best practices and cringe every time you see a less than captivating subject line or CTA? Is your attention to data cleanliness and ability to pull segmented lists second to none? Do you thrive in a fast-paced environment where collaboration is key and you are encouraged to test and learn quickly? Then this might be the role for you!

LogicGate’s Marketing team is seeking a digital marketer with strong experience in email, marketing automation and database marketing. The successful candidate will have experience building, launching and optimizing drip campaigns, triggered sends, newsletters and targeted nurtures combined with a drive for marketing to contribute directly to revenue, and a demonstrated ability to meet or exceed aggressive goals.
 
You will work closely with other members of the Marketing team, as well as Sales, Product and Customer Success to optimize and develop email communications, database marketing strategies and targeted campaigns. The results of which will be measured through gains in engagement, leads, opportunities and revenue. 
 
Required Skills
  • Skilled in email marketing fundamentals, best practices and design
  • Ability to map marketing ideas to segmentation, channel, and content strategies that execute on time and deliver maximum impact
  • Deep understanding of digital marketing, attribution, email acquisition & retention strategies
  • Knowledge and experience maintaining a marketing database including strategies for data cleanliness, augmentation and segmentation. Experience with using Salesforce campaigns for segmentation and measurement a plus
  • Deep knowledge of marketing automation platforms -- Pardot experience highly preferred
  • Analytical curiosity and ability to dive into data to pull insights/trends relevant to the channel/business
  • Working knowledge of email marketing creative, development best practices, and CAN-SPAM laws
  • Excellent verbal and written communication skills
  • Highly self-motivated, including the ability to work independently and partner effectively with team members to achieve desired results when required
  • Excellent project management skills with proven ability to handle multiple projects and deliver results
 
What you’ll do:
  • Manage and support the execution of email marketing programs, including development, production, and QA for segmented and targeted campaigns.
  • Create and continuously optimize campaigns for better engagement
  • Monitor, manage and maintain data quality within the marketing database including lead/contact cleanliness, augmentation, enrichment and segmentation strategies
  • Refine and build messaging and templates according to email best practices and industry standards
  • Evolve, design and nurture campaigns that will successfully move leads down the purchase funnel with well-thought out and tailored messaging and offers
  • Help build and maintain lead grading and scoring using marketing automation platform to ensure that leads are promoted and flagged at the right time for outreach
  • Create thoughtful, personalized triggered communications that will drive customer engagement, and support the company's strategic goals
  • Analyze performance of email strategies and campaigns and drive continuous optimization of performance, considering factors such as seasonality, customer segments, competitor behavior, historical successes
  • Work with Marketing, Product, Customer Success and Sales to ensure flawless execution of email campaigns
  • Drive and manage campaign process: data, segmentation, and list management to maximize engagement, conversions and revenue
  • Understand our lead and customer funnel, identify gaps and opportunities to increase conversion through automation
  • Work with our WordPress/Pardot developer and freelance designers to build and maintain HTML templates for emails and forms
  • Take a lead role in campaign optimization and testing through A/B and MVT testing
  • Keep abreast of industry trends and conduct competitive analysis as it pertains to email and targeted marketing strategies; summarize and report on results

Required Experience
  • 1-4 years experience in database and/or digital marketing using Marketing Automation platform(s) – Pardot strongly preferred
  • Must be able to leverage data to create workflows, segments, imports, exports
  • Must understand how to utilize email marketing to meet business goals with ability to estimate and communicate impact of programs/initiatives
  • Hands-on experience with developing and optimizing campaign strategies based on audience data and segmentation
  • Previous lead generation, ecommerce or other relevant digital work experience is preferred
 
BENEFITS
 
At LogicGate, every member of our team moves the needle. With a firm footing in our core company values, we’ve built a fast-paced, demanding work culture that allows for the flexibility, autonomy, and career opportunities you’d expect from a growing company. 
 
We offer competitive benefits including:
 
  • Ownership in the company through stock options
  • Comprehensive healthcare & dental plans
  • 401(k) Match Program
  • Transit benefits
  • Weekly catered lunches
  • Open-concept office space featured in ChicagoInno’s Office Envy Series
  • Mother’s room, standing desks, company keg
  • The chance to make an immediate impact and do the best work of your life
 
LOGICGATE’S CORE VALUES
 
  • Own It - Be self-driven, entrepreneurial, and efficient
  • Raise the Bar - Challenge complacency and mediocrity; be adaptable and agile; details matter
  • Be As One - Trust, collaborate, and support; invest in co-workers and clients
  • Embrace Curiosity - Always be learning, be curious and share; be humbled but not embarrassed by mistakes
  • Do the Right Thing - Act with integrity, even when no one is looking; be transparent
  • Empower Clients - Create solutions where customers win
 
At LogicGate, we value diversity of culture and background for the benefit of our employees, our products, and our community. LogicGate is proud to be an equal opportunity workplace. Different makes us better.
 
This position is open to applicants who are legally authorized to work in the United States. We are not able to sponsor work visas at this time.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • D3JSLibraries
    • AngularJSFrameworks
    • Spring BootFrameworks
    • AngularFrameworks
    • Neo4jDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • PendoAnalytics
    • WordpressCMS
    • IntercomCRM
    • SalesforceCRM

Location

We're located in River North with tons of trendy restaurants and bars. We're steps away from the brown line and a quick walk to red and blue lines.

An Insider's view of LogicGate

What’s the vibe like in the office?

The culture at LogicGate is always about “The team, the team, the team”. Everyone comes into work ready to make a positive impact on their work and the people they interact with. There is a big “open door” policy at LogicGate, which allows for employees from different teams to walk up to anyone, ask questions, and think collaboratively together.

Tyler

Software Engineer

What does your typical day look like?

As the Head of Strategic Alliances, everyday is unique! I am responsible for developing and building our channel partner ecosystem. I manage the relationships with our strategic partners who may be consulting firms, integration partners or associations. I love what I do and it’s a journey filled with innovation and iteration!

Megan

Head of Strategic Alliances

How do your team's ideas influence the company's direction?

We are constantly seeking to test, learn, and iterate upon ideas to find the best solutions to the challenges we face as a company. We listen intently as a leadership team to each individual in the company - and we appreciate that if we all are aligned on our vision, the best ideas will bubble up to the top.

Jon

Chief Product Officer

How does the company support your career growth?

Working at a high growth startup presents a lot of opportunities for all employees because there is so much to do. Personally, the cross-functional experience I am getting at LogicGate is helping me grow and expand my skillsets in areas that I have always been interested in.

Dominick

Sales Engineer

What are LogicGate Perks + Benefits

Culture
Volunteer in local community
LogicGate participates in an annual, company-wide service day. This year, we partnered with Junior Achievement and had students from a local high school visit us for workshops and networking session.
Partners with Nonprofits
LogicGate partners with nonprofits such as Junior Achievement and Beyond Sports.
Friends outside of work
Eat lunch together
Intracompany committees
LogicGate has several internal teams, including an Employee Engagement Team to plan fun, social events afterwork. We also have a service team that regularly shares local volunteering opportunities.
Open door policy
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
BCBS-IL
Vision Benefits
BCBS-IL
Health Insurance Benefits
BCBS-IL
Life Insurance
BCBS-IL
Wellness Programs
Team workouts
Our Employee Engagement team planned an internal fitness class taught by our very own teammates, who are fitness trainers in their free time! Teammates also regularly workout together after work.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
We are excited to launch our new 401(K) Matching Program in January 2020.
Company Equity
Performance Bonus
Commission and Bonus plans are included in our competitive compensation package.
Child Care & Parental Leave Benefits
Generous Parental Leave
In additional to our full-pay leave for both primary and secondary parents, we offer "flex weeks" to be used the first year of the child's life to help parents transition back to working full-time.
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
We call these Mental and Physical Heath days because we know both are important to our employees' well-being.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
We offer snacks, coffee, and sparkling water. On Fridays, we enjoy wine and beer from the keg!
Some Meals Provided
We provide breakfast at the end of each quarter. Employees get free lunch on Wednesday! We also give a stipend to our remote employees, so they can enjoy their free lunch too!
Happy Hours
We have happy hours in our office each Friday!
Pet Friendly
Acme Co.'s pet policy is Occasional bring your pet to work days.
Recreational Clubs
Fitness Subsidies
We provide a monthly allowance to employees that can be used for fitness and health, education, family and lifestyle, or charity.
Professional Development Benefits
Job Training & Conferences
We give each employee an annual budget for professional development opportunities such as
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer each employee an annual budget for continuing education.
Time allotted for learning
We hold "Open Gyms" on Friday afternoons to educate employees about our product and place in the market.

Additional Perks + Benefits

Our mission is to invest in the wellness and growth of LogicGate employees by offering an inclusive program that covers the diverse needs of each family and household. To do this, we created a Flex Rewards Program, giving each employee a month budget to be used for any Fitness and Health, Education, or Family and Lifestyle needs.

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