LogicGate is a venture-backed, Chicago-based technology company on a mission. 

We believe easy-to-use, flexible technology can alter the trajectory of an organization and improve the lives of its employees. It’s this very spirit that drives us to build and deliver a SaaS platform that brings unprecedented clarity, collaboration, and accountability to our clients’ governance, risk, and compliance (GRC) processes. Join our fast-growing, passionate team of innovators as we continue to disrupt the multi-billion-dollar GRC industry. 

Are you passionate about digital marketing? Are you fluent in email best practices and cringe every time you see a less than captivating subject line or CTA? Is your attention to data cleanliness and ability to pull segmented lists second to none? Do you thrive in a fast-paced environment where collaboration is key and you are encouraged to test and learn quickly? Then this might be the role for you!

LogicGate’s Marketing team is seeking a digital marketer with strong experience in email, marketing automation and database marketing. The successful candidate will have experience building, launching and optimizing drip campaigns, triggered sends, newsletters and targeted nurtures combined with a drive for marketing to contribute directly to revenue, and a demonstrated ability to meet or exceed aggressive goals.

You will work closely with other members of the Marketing team, as well as Sales, Product and Customer Success to optimize and develop email communications, database marketing strategies and targeted campaigns. The results of which will be measured through gains in engagement, leads, opportunities and revenue. 

Required Skills

• Skilled in email marketing fundamentals, best practices and design
• Ability to map marketing ideas to segmentation, channel, and content strategies that execute on time and deliver maximum impact
• Deep understanding of digital marketing, attribution, email acquisition & retention strategies
• Knowledge and experience maintaining a marketing database including strategies for data cleanliness, augmentation and segmentation. Experience with using Salesforce campaigns for segmentation and measurement a plus
• Deep knowledge of marketing automation platforms -- Pardot experience highly preferred
• Analytical curiosity and ability to dive into data to pull insights/trends relevant to the channel/business
• Working knowledge of email marketing creative, development best practices, and CAN-SPAM laws
• Excellent verbal and written communication skills
• Highly self-motivated, including the ability to work independently and partner effectively with team members to achieve desired results when required
• Excellent project management skills with proven ability to handle multiple projects and deliver results

What you’ll do:

• Manage and support the execution of email marketing programs, including development, production, and QA for segmented and targeted campaigns.
• Create and continuously optimize campaigns for better engagement
• Monitor, manage and maintain data quality within the marketing database including lead/contact cleanliness, augmentation, enrichment and segmentation strategies
• Refine and build messaging and templates according to email best practices and industry standards
• Evolve, design and nurture campaigns that will successfully move leads down the purchase funnel with well-thought out and tailored messaging and offers
• Help build and maintain lead grading and scoring using marketing automation platform to ensure that leads are promoted and flagged at the right time for outreach
• Create thoughtful, personalized triggered communications that will drive customer engagement, and support the company's strategic goals
• Analyze performance of email strategies and campaigns and drive continuous optimization of performance, considering factors such as seasonality, customer segments, competitor behavior, historical successes
• Work with Marketing, Product, Customer Success and Sales to ensure flawless execution of email campaigns
• Drive and manage campaign process: data, segmentation, and list management to maximize engagement, conversions and revenue
• Understand our lead and customer funnel, identify gaps and opportunities to increase conversion through automation
• Work with our WordPress/Pardot developer and freelance designers to build and maintain HTML templates for emails and forms
• Take a lead role in campaign optimization and testing through A/B and MVT testing
• Keep abreast of industry trends and conduct competitive analysis as it pertains to email and targeted marketing strategies; summarize and report on results

Required Experience

• 1-4 years experience in database and/or digital marketing using Marketing Automation platform(s) – Pardot strongly preferred
• Must be able to leverage data to create workflows, segments, imports, exports
• Must understand how to utilize email marketing to meet business goals with ability to estimate and communicate impact of programs/initiatives
• Hands-on experience with developing and optimizing campaign strategies based on audience data and segmentation
• Previous lead generation, ecommerce or other relevant digital work experience is preferred

BENEFITS

At LogicGate, every member of our team moves the needle. With a firm footing in our core company values, we’ve built a fast-paced, demanding work culture that allows for the flexibility, autonomy, and career opportunities you’d expect from a growing company. 

We offer competitive benefits including:

• Ownership in the company through stock options
• Comprehensive healthcare & dental plans
• 401(k) Match Program
• Transit benefits
• Weekly catered lunches
• Open-concept office space featured in ChicagoInno’s Office Envy Series
• Mother’s room, standing desks, company keg
• The chance to make an immediate impact and do the best work of your life

LOGICGATE’S CORE VALUES

• Own It - Be self-driven, entrepreneurial, and efficient
• Raise the Bar - Challenge complacency and mediocrity; be adaptable and agile; details matter
• Be As One - Trust, collaborate, and support; invest in co-workers and clients
• Embrace Curiosity - Always be learning, be curious and share; be humbled but not embarrassed by mistakes
• Do the Right Thing - Act with integrity, even when no one is looking; be transparent
• Empower Clients - Create solutions where customers win

At LogicGate, we value diversity of culture and background for the benefit of our employees, our products, and our community. LogicGate is proud to be an equal opportunity workplace. Different makes us better.

This position is open to applicants who are legally authorized to work in the United States. We are not able to sponsor work visas at this time.