Digital Marketing Strategist

| Chicago

Job Description is looking for a passionate, collaborative, forward-thinking Digital Marketing Strategist to join us as we grow and thrive in the next stage of our evolution.

The primary responsibility of the Digital Marketing Strategist will be direct digital display, native, retargeting and video media partner management, including relationship development, campaign optimization/expansion and maintenance. The Digital Marketing Strategist will independently report on, analyze, and optimize campaigns daily to maintain and grow partner portfolio performance.

The ideal candidate must possess a keen understanding of the online space with B2C experience and a strong background in digital media management, preferably at an agency for performance-focused clients. This role will manage both performance-focused and brand-building media campaigns.

Responsibilities include:

  • Oversee campaign execution and optimization for Dynamic Retargeting, Display Media, Digital Video, and Affiliate; provide performance reporting to internal stakeholders
  • Manage channel budgets and plans to maximize volume while meeting or exceeding efficiency targets
  • Drive acquisition growth by actively exploring new partners, targeting, offers, and tools; develop a comprehensive test and learn agenda
  • Optimize campaign targeting and partner selection based on data-driven insights
  • Collaborate with Operations team on trafficking and tagging to ensure full transparency, scalable processes, and flawless execution
  • Connect with creative team to develop assets for all digital executions -- from videos to banners to text that drive performance by improving traffic quality and increasing conversion
  • Be proactive in looking for expansion/optimization opportunities including audience development, finite targeting and segmentation for optimal performance.

This role requires someone who thrives on finding ways to constantly improve the programs by looking for new ways to enhance performance.

Required Skills:

  • An organized individual with great attention to detail and focus on quality of results; experience successfully building processes that streamline cross-functional workflows
  • Expertise across media platforms such as Doubleclick Client Manager, Facebook, Google AdWords, etc.
  • A history of successfully using digital and site analytics tools (Doubleclick, multi-touch attribution, Google Analytics) to generate marketing recommendations and optimizations
  • Strong communication and relationship-building skills. Proven track record of creating and fostering relationships with third party partners to drive successful campaigns
  • Ability to learn quickly, iterate based on data, and work efficiently in a fast-paced environment.
  • Flexibility and agility to adapt to changing and evolving business objectives
  • Proficiency in MS Office - particularly Excel (vlookups and pivot tables are a must) and PowerPoint

Required Experience:

  • Bachelor’s degree with 3-5 years of digital marketing experience
  • Relevant experience managing performance-focused digital display programs for well-established online brands/websites, performance marketing agency experience a plus
  • Experience in driving leads/sales for websites with large inventory/listings
  • Hands-on knowledge of best practices in digital marketing and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
  • SEO, SEM, programmatic and email marketing experience a plus
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • HiveDatabases
    • MySQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • Oracle EloquaLead Gen


300 S Riverside Plaza, Chicago, IL 60606
300 S Riverside Plaza, Chicago, IL 60606

What are Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Professional Development Benefits
Tuition Reimbursement
More Jobs at Cars.com21 open jobs
All Jobs
Data + Analytics
Dev + Engineer