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Director of Acquisition

| Chicago
ActiveCampaign is one of the fastest growing tech companies in Chicago revolutionizing marketing automation. Our software allows all users, from small companies to enterprise, the power to make smarter business decisions based on data-driven analytics.
Over the past couple years, the buzz around our platform has been growing. On the marketing team especially, there is a sense of urgency to capitalize on that goodwill. To excel here, you’ll need to be a driven, self-motivated person who can produce great work, quickly.

We are looking for a seasoned leader to build out a high performing customer acquisition team. You've been there and done that, and you’re looking to do it again for an awesome SaaS product. You are the type of marketer that will never settle and you’re not afraid to push for additional test budget, because you know you can get a solid return (and aren’t afraid to show it in the data).

What your day could consist of:

  • Building and mentoring a team of acquisition marketers
  • Leading the company's direct customer acquisition strategy to meet aggressive annual growth goals
  • Working with cross-functional teams in Product, Analytics and Engineering to increase conversion rates, customer retention and value
  • Developing and maintaining reporting on the efficiency of marketing efforts and spend
  • Identifying A/B test opportunities and communicate results and recommendations from programs with team and senior leadership
  • Identifying, testing and scaling new owned, earned and paid acquisition channels with a fast moving, data driven approach
  • Working cross-functionally to develop new landing pages, marketing content, A/B tests and growth projects
  • Partnering with the sales team to educate and support on marketing positioning.

What you will need:

  • Proven track record of leading an effective customer acquisition team
  • You have extensive experience with managing digital media tactics, and can bring best practices to the table, driving growth in MQLs that convert to quality paying customers
  • Demonstrated ability to create and execute upon a relevant B2B focused digital media strategy
  • Strong technical understanding of ad tags, 3rd party ad serving tools, and reporting
  • Familiar with ad technology, supporting strong execution on your digital media strategy
  • Strong analytical thinking, mathematical, strategic, organizational, and creative problem-solving skills
  • Strong organization skills, diligence, and follow-through
  • Understanding of the mar-tech landscape and SaaS models as it relates to customer acquisition, including how to balance customer acquisition cost versus LTV
  • Deep understanding of the online advertising ecosystem, including the programmatic space
  • In-depth knowledge of the digital advertising industry, advertising technology, concept, and terms.

We continually invest in our employees and offer comprehensive benefits including 100% coverage of your medical premiums and 50% for dependents, open vacation policy, fully paid maternity and paternity leave, 401k matching, catered lunches every day in a kitchen stocked with snacks and fresh fruit, free CTA or Metra passes, and a DIVVY bike membership (to name a few). At ActiveCampaign, we are committed to maintaining a culture that is inclusive and diverse. Our colleagues foster an environment that is warm, supportive, and helpful where we treat each other exceptionally well. We are looking to add curious, driven, and creative individuals to our team who are ready to grow with us!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • DjangoFrameworks
    • Ember.jsFrameworks
    • FlaskFrameworks
    • LaravelFrameworks
    • MySQLDatabases
    • TrelloManagement
    • ActiveCampaignCRM

Location

Beautiful Chicago Loop Office overlooking State Street with views of the lake and Millennium Park and is minutes from the Metra & CTA.

What are ActiveCampaign Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs

Additional Perks + Benefits

Life/Disability Insurance. Catered Lunches. Open Vacation Policy. Relocation Packages. Dual monitor & stand-up desk workstation. FOND Membership. Work/Life Balance. Competitive Salaries.

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