Company Description

GoHealth has an ambitious mission: to improve the health care system in America. Achieving this mission relies on hiring and developing great people, which is why our team is our top priority. We encourage employees to do their best work through innovation and risk taking. Our environment is fun yet constructive, thanks to leaders whose doors are always open. And most importantly, we’ll never stop investing in you and your career.

Job Description

The  Director, Brand Marketing will ensure our overall category positioning and each of our business verticals’ value propositions permeate our external branding, customer experience, our customer outreach and our internal marketing. Key success metrics will be focused on brand awareness and consideration along with lower funnel metrics including lifts in conversion and referral.

This individual will achieve this by working closely and bridging across senior management, internal teams, direct reports, brand founders and our customers.

Responsibilities

• Develop and foster strong working relationships across the organization to achieve company goals and priorities. Work closely with key internal teams including but not limited to New Brand Development, Creative, Production, Product Development, Planning, Sourcing, Legal, Analytics, Finance and Channel Marketing
• Communicate brand performance and priorities through monthly brand presentations
• Collaborate with channel marketing to grow brand performance across existing and new channels: DRTV, Web, Digital Ads, Social and Print media
• Manage internal brand marketing in partnership with HR and other internal partners
• Monitor and optimize brand performance
• Act as brand advocate, lead brand positioning through deep understanding of target consumers, industry trends and competitive brands.
• Manage relationship with brand founders/developers. Communicate through the organization the vision of the founders/developers. Ensure alignment with founders/developers (strategies, priorities, performance)
• Develop and coach direct report(s) to help them achieve brand goals

Qualifications

• Bachelor Degree in Marketing, Communications, Business or relevant marketing experience. MBA is a Plus
• 7+ years of experience in one or more of the following: Brand Marketing, CPG Marketing, Retail Channel Marketing
• Experience managing PR vendors and other agencies
• Superior project, time and budget management skills
• Excellent writing, communication and presentation skills
• Strong leadership skills
• Team orientation
• Sense of urgency and results oriented
• Flexible, adaptable, intellectually curious
• Analytical, strategic, critical thinking
• Organized, attention to detail
• Self-motivated
• High integrity

Additional Information

• Open vacation policy
• 401k match program
• Medical, life, dental, and vision benefits
• Flexible spending accounts
• Subsidized gym memberships
• Commuter and transit benefits
• Professional growth opportunities
• Casual dress code
• Generous employee referral bonuses
• Happy hours, ping-pong tournaments, and more company-sponsored events
• GoHealth is an Equal Opportunity Employer