Director - Demand Generation & Marketing Automation at Syndigo

| Chicago
!Sorry, this job was removed at 6:31 p.m. (CST) on Thursday, March 28, 2019

Description

 

The Director - Demand Generation & Marketing Automation will work to create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once. This position plays a vital role in the success of the marketing team and will report to the VP of Marketing.

This role will be based in Syndigo's office in downtown Chicago.

Key responsibilities and activities:

  • Manage technical aspects of key marketing systems (marketing automation, CRM, CMS) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create, implement and optimize drip, nurture and triggered email campaigns to drive engagement across clients and prospects.
  • Manage landing pages and lead generation forms ensuring required code and processes and setup and functioning flawlessly.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Manage e-mail campaign strategies, templates, content, list creation, creative, target sites and development of offers.
  • Segment lists based on product usage and behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers and cross sell.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

Qualifications:

  • Bachelor's degree in Business or Marketing 
  • Strategic and tactical marketing operations/automation expertise, with 5+ years in a B2B environment.
  • Expert knowledgeable with Pardot, Salesforce and WordPress. (or similar tools)
  • 3+ years creating, implementing and optimizing drip, nurture and triggered email campaigns.
  • Creative, innovative, resourceful and results-oriented.
  • Ability to organize multiple deadlines while demonstrating flexibility and the ability to organize and perform multiple tasks concurrently and efficiently.
  • Team player that is reliable, flexible, helpful and works well in a collaborative environment
  • Detail-oriented, superior organizational and project management skills
  • Strong written and verbal communication skills
  • Fast learner, highly motivated, self-starter and creative
  • Client-centric and service oriented positive attitude
  • Proficient in Microsoft Office Suite (Outlook, Word, Excel and PowerPoint)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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Technology we use

  • Engineering
    • .NETLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • MongoDBDatabases
    • MySQLDatabases

Location

We are located in the Board of Trade building which is centrally located in the loop providing easy access to most train lines.

An Insider's view of Syndigo

What’s the vibe like in the office?

I love the passion of everyone who works in the Chicago office, never a dull day! We are a fast moving organization and it doesn't matter if you work in finance, sales, marketing or IT we help and support each other as we grow. The passion is infectious to be around.

Jenny

Director, Sales Enablement

How do you collaborate with other teams in the company?

I love the energy and willingness of other teams and departments to help my team succeed. The camaraderie between business development and other departments is outstanding and we know we are working to achieve one goal. That winning attitude of everyone at Syndigo has created a special culture that inspires my team.

Micah

Vice President, Business Development

How does the company support your career growth?

Syndigo has expanded my career by offering opportunities to meet face to face, conveying how our solutions solve unique & complex challenges, with prospects & clients that are trailblazers in their industries. I have established a foundation in a fast-paced & young organization and now direct a team of exceptional Business Development Executives.

Nick

Manager, Business Development

What unique initiatives do you have that encourage innovation?

Innovation & Empowerment are two of our core company values. We push team members to look at what ‘value’ means in new ways. Our Inspire program brings together those that are working towards the next step in their career, specifically in leadership. We have had great initiatives come out of the group that are moving the company forward.

Kristen

Vice President, Client Development

What are Syndigo Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Syndigo provides 4 weeks of paid maternity leave and 1 week of paid paternity leave.
Adoption Assistance
Syndigo offers up to 4 weeks of paid leave for Adoption Leave.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Syndigo offers pre-tax commuter benefits for all employees.
Game Room
Our game room, adjacent to our rooftop deck, includes Pool Table, Foosball and game table.
Professional Development Benefits
Job Training & Conferences
Syndigo offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
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