Director - Demand Generation & Marketing Automation

| Chicago

Description

 

The Director - Demand Generation & Marketing Automation will work to create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once. This position plays a vital role in the success of the marketing team and will report to the VP of Marketing.

This role will be based in Syndigo's office in downtown Chicago.

Key responsibilities and activities:

  • Manage technical aspects of key marketing systems (marketing automation, CRM, CMS) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create, implement and optimize drip, nurture and triggered email campaigns to drive engagement across clients and prospects.
  • Manage landing pages and lead generation forms ensuring required code and processes and setup and functioning flawlessly.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Manage e-mail campaign strategies, templates, content, list creation, creative, target sites and development of offers.
  • Segment lists based on product usage and behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers and cross sell.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

Qualifications:

  • Bachelor's degree in Business or Marketing 
  • Strategic and tactical marketing operations/automation expertise, with 5+ years in a B2B environment.
  • Expert knowledgeable with Pardot, Salesforce and WordPress. (or similar tools)
  • 3+ years creating, implementing and optimizing drip, nurture and triggered email campaigns.
  • Creative, innovative, resourceful and results-oriented.
  • Ability to organize multiple deadlines while demonstrating flexibility and the ability to organize and perform multiple tasks concurrently and efficiently.
  • Team player that is reliable, flexible, helpful and works well in a collaborative environment
  • Detail-oriented, superior organizational and project management skills
  • Strong written and verbal communication skills
  • Fast learner, highly motivated, self-starter and creative
  • Client-centric and service oriented positive attitude
  • Proficient in Microsoft Office Suite (Outlook, Word, Excel and PowerPoint)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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Technology we use

  • Engineering
    • .NETLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • MongoDBDatabases
    • MySQLDatabases

Location

We are located in the Board of Trade building which is centrally located in the loop providing easy access to most train lines.

An Insider's view of Syndigo

What’s the vibe like in the office?

No two days are alike at Syndigo! There is always someone I can turn to for support. We are all willing to collaborate and listen to one another, and this goes all the way to the leadership team; their doors are always open. At the end of a day, be it long or rewarding you can always find friends in the kitchen ready to cheers and share some laughs

Daisy

Account Partner

How do you collaborate with other teams in the company?

I love the energy and willingness of other teams and departments to help my team succeed.  The camaraderie between business development and other departments is outstanding and we know we are working to achieve one goal.  That winning attitude of everyone at Syndigo has created a special culture that inspires my team.

Micah

Vice President, Business Development

What makes someone successful on your team?

Syndigo is constantly evolving, which makes it an exciting place to work with unlimited potential for growth. Collaboration and willingness to learn are key to success. We are disrupting an industry and our clients look to us as thought leaders in the space - we can’t be experts without thinking strategically and learning from each other every day.

Nick

Senior Enterprise Account Executive

How do your team's ideas influence the company's direction?

Not only do we encourage our team to share their ideas and different viewpoints, we expect it. We have a culture of open and consistent communication across the company. Be it ideas for new functionality in our product suite, ways to improve client experience or employee benefits and culture, internal ideas have often driven major change at Syndigo

Rahul

Chief Technology Officer

What are Syndigo Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Syndigo offers pre-tax commuter benefits for all employees.
Game Room
Our game room, adjacent to our rooftop deck, includes Pool Table, Foosball and game table.
Professional Development Benefits
Job Training & Conferences
Syndigo offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
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