Director, Direct Mail

| Chicago
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Growth with a Purpose 

OppLoans is a rapidly growing Fintech company that helps credit-challenged consumers build a better financial path through accessible products and five-star customer service. As one of Chicago’s fastest-growing startups, we’ve made the Crain’s Business Chicago Fast 50 (#4 in 2019) and the Deloitte Technology Fast 500 (twice), and we’ve ranked in the top 10% of the Inc. 500 four years in a row!  

OppLoans is a team of caring and inventive “Opptimists” with diverse perspectives and backgrounds. OppLoans employees approach every new challenge with an unparalleled ability to see what could be rather than settle for what is. We want people to be excited to come to work every morning and know they are a part of something great. That’s why we prize collaboration, collegiality, and letting the best ideas win the day.

What you get to do: 

Reporting to the Vice President, Growth Marketing, the Director, Direct Mail, will lead all Direct Mail programs at OppLoans. You will be an essential member of the marketing team and a senior presence in the firm who drives strategy and performance for one of our largest acquisition channels. You will achieve efficient and measurable growth through the development of powerful creative, audience expansion, and data analytics. You will oversee the channel including vendor management and partnering with data modeling resources to ensure program success.

  • Lead direct mail strategy and work cross-functionally to build an extraordinary data-driven view of channel performance.
  • Establish new customer acquisition goals and develop strategic and tactical plans to achieve them
  • Build and launch Direct Mail program for new products (including Credit Cards in 2021)
  • Handle a multi-million dollar direct marketing budget to meet performance and business goals/metrics.
  • Guide the testing discipline and expansion / innovation efforts
  • Use knowledge of our business model and customer base to fuel investment decisions and tradeoffs
  • Gather appropriate data to provide sound, and consumer-insights-driven optimization for program pillars such as audience, creative, cadence, and offer
  • Partner with the Marketing Analytics to build a suite of best in class reporting tools that power response modeling, program management, and company-wide business planning
  • Partner with the creative agency to develop test ideas, manage asset development (multiple iterations), and coordinate research
  • Use complex financial and credit information to guide audience selection, record categorization, test cell assortment, and target model development.
  • Manage program data flow and reporting, which includes response tracking, campaign reporting, transfer of data between vendors/Prosper, and ad hoc issue investigation
  • Forecast program performance and partner with FP&A team to ensure appropriate impact on the P&L is accounted for
What you will bring to the team:
  • You have a background in Direct Mail and other marketing channels and in creating new marketing strategies
  • 7+ years of experience in analytical/direct marketing roles. Experience in Financial Services preferred. Direct experience with credit products a plus
  • You understand and have a background in direct response/acquisition marketing both online and offline
  • You have a record of building teams, setting standards, challenging people to excel and eliciting their sustained performance
  • You are able to deliver near-term wins while building towards a larger strategic vision
  • You have demonstrated top performance in prior roles, with success and increasing levels of responsibility
  • You show the capacity to continuously prioritize your work
  • You have the ability to cut through complexity and turn high-level requirements into specific analysis projects
  • Eager to use quantitative analysis of results to improve the program
  • Curiosity about how our customers think, how our products work, and other colleagues’ ideas
  • A commitment to continual improvement
  • Strong Excel and PowerPoint skills
  • Bachelor’s Degree required
Define your career at OppLoans

OppLoans is committed to providing an exceptional employee experience that allows you to define your career and purpose with us. New hire “Opptimists” go through orientation, shadow programs, a new hire lunch with our CEO, Jared Kaplan, and you can participate in different company culture events focused on diversity, equity, and inclusion. Our onboarding team has designed programs to make you feel welcome and part of our team during your first year and beyond. 

  • Define the Mission (days 1-30): You will understand our company mission, values, and vision, and how your role at OppLoans plays a part in that. 
  • Define your Goals (months 1-3): You will be able to understand your role expectations and identify goals with your manager and mentor(s) to fulfill those expectations. 
  • Define your Belonging (months 3-6): You will understand OppLoans’ culture and have opportunities to engage with and impact that culture. Employee-led communities and programs, like our wellness program Project Opptimism, are offered to help with community connection both virtually and in-person. 
  • Define your Journey (6 months - 1 year): You will feel confident in your abilities to execute in your role and know the next step you will take to develop your career. 
Compensation and Benefits

OppLoans offers a 401(k) matching program and paid vacation. Other benefits include medical benefits, including a free PPO medical option with BCBS for Employee-Only Plans, dental and vision coverage, and tuition reimbursement. To support your wellness, you receive a free gym membership at One Two Pru and a corporate discount on ClassPass packages. To get you to and from work, you can participate in our pre-tax commuter benefits program with CTA and Metra, park your bike in the One Two Pru bike storage room, and take advantage of discounted Divvy memberships. Dresscode is casual. Lunch is subsidized through Fooda and Sweetgreen, and healthy snacks and drinks are available all day at the office.

Our office is conveniently located in downtown Chicago with panoramic views of Millennium Park and Lake Michigan with rooftop access.  

EEOC Statement: OppLoans is an equal opportunity employer. OppLoans does not discriminate against any applicant for employment due to age, color, sex, disability, national origin, race, religion, veteran status, or any other protected class.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RubyLanguages
    • ClojureLanguages
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

OppLoans is located in the heart of downtown Chicago, adjacent to Michigan Avenue and across the street from beautiful Millennium Park.
OppLoans' "People First" Ethos Inspires Employees to Make Great Tech
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What are OppLoans Perks + Benefits

OppLoans Benefits Overview

Fully stocked kitchen with healthy snacks & drinks available.
Subsidized daily lunches.
CTA & Metra benefit program.
Free gym membership.
Free shuttle passes to Metra stations.
Casual dress policy.
Discounted Divvy memberships.
401(k) match program.
Free OppLoans apparel.
Competitive salary and benefits package.
Fun, fast-paced work environment.
Employee and peer recognition program.
Dynamic start-up culture and environment.
Ability to make an immediate impact in a growth stage company.
Flexible paid vacation policy.
Free health benefit options.
Intramural sports leagues.
Weekly office events (happy hours, massages, game nights, private yoga sessions, catered
breakfasts, etc.).
Dual monitors and stand-up work stations.
Convenient downtown Chicago office located in the heart of the city.
Awesome panoramic office view of Millennium Park and Lake Michigan, with rooftop access.
Equal opportunity employer.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
OppLoans gym is a state-of-the-art fitness center free to all employees, and provides yoga, kickboxing and pilates classes on site.
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, Sponsored race teams.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

In addition to offering generous insurance benefits and 401(k) matching, we pride ourselves on a fun, collaborative and supportive company culture. Prior to COVID-19, this meant in-office events like game nights, bagel mornings and chair massages as well as semi-annual company parties. With all our teams working remotely right now, we’re holding digital events in their place, like trivia nights, Zoom cooking classes, movie nights, and coffee chats. Through our lifestyle benefits platform Fringe, employees can access discounted services that support a healthy work/life balance. We are always looking for ways to treat our employees well and show them they’re appreciated.

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