Director of Marketing

About Codeverse

Codeverse™ is the world's first fully interactive coding school and educational tech platform built for kids. Our mission? To teach a billion kids to code!

Our fully interactive studio is packed with cutting-edge technology ranging from robot arms to 3D printers, to concert lights and speakers. The studio offers after-school and weekend classes as well as weeklong Spring, Summer, and Winter camps.

We’ve built engaging curriculum and intuitive tools (including a super cool, real programming language called KidScript!) to make learning to code approachable, fun, and rewarding.

Coding is much more than computer programming or computer science. We define Coding as a broader framework for thinking, collaborating, and creating.

Class Structure

Codeverse offers daily after-school and weekend classes for kids from 1st through 8th grade. Each 75-minute class offers kids coding opportunities in KidScript using iPads and iMacs as well as interaction with studio tech and robotics. Kids learn through exploring missions (tutorials) as well as building open-ended projects and games.

During classes, you must act as their guide and motivate kids to immerse themselves in the Codeverse curriculum. Instructors have real-time visibility into the work of each student to help engage students based on their unique learning style and pace.

Camp Structure

Codeverse offers weeklong camp sessions all summer and throughout school year breaks for kids from 1st to 8th grade. Much like the classes, the camps are meant to introduce kids to the concepts of coding as well as give them an opportunity to explore the tech in the studio. Camps run from 9 AM to 3 PM with additional early drop-off and late pickup hours. Each camp session has up to 30 kids.

What You’ll Do

Reporting to the SVP of Strategy, the Director of Marketing holds ultimate responsibility for the organization's marketing and branding activities and oversees the development, refinement and delivery of a fully integrated marketing strategy for Codeverse in a data-driven, analytical fashion.

• Develop, implement, and refine the marketing and pricing strategy for new and existing products for current and new markets - includes campaigns, events, digital marketing, and PR

• Create digital marketing acquisition plans for Facebook, Google and other online media which drive sustainable long term sales and profit for the studios

• Lead strategy, planning and implementation of paid media and advertising channels including search, social, affiliate and new future channels

• Actively undertake continuous analysis of competitive environment and consumer trends

• Build on strategic partnerships with key partners (Google, Facebook, etc.) to generate, capture and convert demand in innovative ways

• Drive fresh thinking across acquisition channels and continually improve and optimize attribution, LTV and ROI of channels

• Lead the day-to-day activities of the marketing team

• Manage our marketing budget and inform decision making by integrating data and insights determine how best to allocate resources across channels

• Manage our social media presence and direct programs to establish, inform and refine social media/brand reputation and recognition

• Manage our online paid media channels (e.g. search, social, mobile, affiliate) and take a data-driven approach to experimentation, decision making and attribution.

• Explore emerging digital marketing technologies to drive guest acquisition, retention and engagement

• Develop and deliver marketing and communications strategies for the organization, including but not limited to the owning the Customer Journey

• Work closely with the company’s sales team, enabling them to meet their objectives by providing them with appropriate language, tools, materials, presentations, and training

• Work closely with Director of Programming to develop marketing materials and programs

• Work cross-functionally with VP of North America and other members of the strategy team to support existing and new studios and products and fuel growth

What We’re Looking For

Our business is not like many others and requires a great deal of care to ensure a phenomenal classroom experience for every student at Codeverse.

You’re a great candidate for this role if you’re on top of consumer trends, you naturally think digital first, yet you know how to bridge the digital to in store experience with innovative programs that enrich the guest experience and deliver results.

To be successful in this role, you must:

• Be a natural leader who enjoys working with others to achieve the best results

• Proven success in:

  • Creating, delivering and gaining alignment with strategic marketing initiatives

  • Directing/evaluating brand and marketing digital communications campaigns

• Be capable of developing plans for and running complex data analysis using Excel, SQL, or other analysis packages

• Drive for operational results including budgets, timelines and efficiencies

• Be a Confident, driven and dynamic leader who is also a team player

• Entrepreneurial mindset and an egoless nature

• Hold a bachelors or masters degree in Marketing (or related field)

• Have 5+ years experience in Performance Marketing (or related field)

Compensation and Benefits

The Director of Marketing will be paid an annual salary of $80,000 with an opportunity for an additional bonus based on overall business performance as well as a grant of stock options. You will also be eligible for a comprehensive benefits package which includes:
 

• Medical, dental, and vision insurance

• Child and dependent care benefits

• Paid parental leave (after 6 months of employment)

• 10 paid vacation days per year (increasing over time)

Additional Requirements

• Must be a US citizen, hold a US Resident Alien card, or possess a valid US work permit

• Must pass a background check and routine drug tests

• Must complete a course in First Aid, CPR (cardiopulmonary resuscitation) and AED (automated external defibrillator)