Director of Marketing

| Chicago

DESCRIPTION

Position Overview:

The Catch Co. is building the largest direct-to-consumer channel in the fishing industry and we are looking for a performance minded Director of Marketing to help scale our customer acquisition, CRM, and content efforts. In this role you will work to identify and implement new strategies to grow revenues while building and managing the highest performing team in the outdoors industry.
 

What you will do: 
In this role you will be expected to create a strategy and build a team that can achieve the following outcomes:

  • Increase new customer acquisition by 50% YOY.
  • Increase organic site traffic by 2x in 12 months.
  • Increase CRM/email revenue by 3x in 12 months through segmentation and automation.
  • Build out scalable content marketing strategy and KPI tracking.
  • Increase revenue from influencer partnerships by 50%.
  • Increase social engagement, following, and traffic by 50%.
  • Create KPIs for all marketing activities with clear accountability within 3 months.
  • Identify marketing team needs and hire A+ talent or 3rd party agencies to execute on the marketing plan.
  • Create and manage entire marketing team budget.
  • Process for clearly communicating all marketing and content initiatives across company within 3 months.

 

What makes this a special opportunity:

  • You will be set up for success by working in a lifestyle market ideal for content-based strategies, and will be working with a leadership team that strongly believes in the opportunity
  • We are a dynamic early-stage startup with tons of momentum (ranked #435 on the 2017 Inc. 500 list of the fastest growing private companies)
  • We place a premium on building a high-performance culture made up of great people
  • You will work with and learn from experienced leaders who have a track record of building successful companies

REQUIREMENTS

  • 2+ years in a director level position in an consumer company
  • Experience in SEM, paid social, CRM, and content marketing are a must
  • Experience with influencers is a plus
  • 2+ years of experience with data analysis, visualization (Looker, Tableau, Domo, etc.)
  • Demonstrated ability to build A+ teams through hiring
  • Passion for fishing is a plus, but not a requirement

 

What will make you successful:

  • High Level of curiosity and creativity
  • Analytical mindset and a passion for data
  • Ability to inspire and motivate team members to reach aggressive goals
  • Strong communication (written and verbal) and coaching skills
  • Ability to multitask and change direction quickly
  • Strong sense of humor
  • Nunchuck skills are a plus

BENEFITS

  • $120k-$140 + equity
  • “Take what you need” unlimited vacation policy
  • 5 summer “Company Outdoors Days”
  • Medical, Dental, Vision insurance - We cover 85% of employee premiums
  • 401(k) program
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Location

We are located in Chicago's West Loop neighborhood across the street from the French Market and Ogilvie Transportation Center.

An Insider's view of Catch Co.

What's the biggest problem your team is solving?

Out of all of the things I do as Senior Content Manager at Catch Co, the most fun (and challenging) is creating content around Karl VonDibble. Karl is the official face of our company. With him being a larger-than-life character, it gives us an endless opportunity to create content around his hi-jinks. This can be both overwhelming and exciting.

Brett Forde, aka MTB Hat Guy

Senior Content Manager

How has your career grown since starting at the company?

Catch Co. continuously encourages me to expand my skill set and advance my career, particularly when I transitioned into my new role within the company. I have the opportunity to work on high-impact projects, collaborate with senior leaders, and drive company culture – all while collaborating with team members across functions.

Natalie Robinson

Special Projects Manager

What is your vision for the company?

We believe the unknown is best explored together. We exist to create a community of discoverers. Our vision is for every angler in America to discover something great, unexpected or memorable through one of our brands.

Ross Gordon

CEO

How do you collaborate with other teams in the company?

One of our key objectives is to put the right data in the hands of our decision makers via our self-service analytics platform. We’re constantly talking to our peers in marketing, operations, etc., about the issues they’re trying to solve, building tools to help them analyze those issues, and improving those tools through a constant feedback cycle.

Nick Johnson

Strategy and Analytics Manager

What are Catch Co. Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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