Director, Marketing

| Chicago

At VillageMD, we are committed to helping patients achieve greater health by delivering effective, accessible and efficient healthcare through partnering and employing primary care physicians. We're in a unique position to impact everyone in primary care from independent, family-owned practices to world-class health systems. As part of achieving this goal, the Marketing team is the expert in telling our organization’s story in a consistent and disciplined way and creating the tools necessary for our employees and partners to consistently support and amplify our brand message.

This newly created role will be a leader on the marketing team. The core responsibilities will include championing the VillageMD and Village Medical brands, owning target understanding, developing annual brand reviews, and creating annual plans that achieve both business-to-business and business-to-consumer acquisition and retention goals.

While this role will be dynamic in nature, key responsibilities of the Director of Marketing will include:

  • Translate the business strategy into actionable and measurable brand plans that are grounded in business analytics and consumer insights
  • Define and articulate what differentiates VillageMD and Village Medical and align all brand touch points around their core equities
  • Provide patient-centric and physician-centric views in all strategic thinking and serve as the voice of the consumer and physician to internal partners
  • Partner with Operations, market leaders, Technology, Business Development, and Talent to implement marketing strategies and tactics to meet business needs
  • Stay abreast of trends, innovations, and competitive messaging that could drive new opportunities or pose threats to VillageMD/Village Medical brand health
  • Oversee primary and secondary research to understand/leverage/address perceptions as they relate to various aspects of VillageMD/Village Medical and their competitors
  • Oversee the relationship with the advertising agency, promotional agency and other partners
  • Continue to develop and maintain the brand style guides
  • Identify opportunities to enhance the marketing department through process change and/or new tool/services
  • Manage the annual budget
  • Develop effective materials to:
    • Support business development efforts to recruit physicians and physician practices
    • Support launch of new clinics
    • Grow and maintain volume at Village Medical and Village Medical at clinics
    • Build awareness/drive conversion to Village Medical at Home

What you bring to VillageMD:

  • 10+ years of progressive marketing and/or advertising experience
  • Healthcare marketing experience preferred, but not required
  • Bachelor’s degree
  • Proven understanding of brand development, brand positioning, brand character, brand architecture, brand standards and creative development
  • Experience evaluating creative (design, advertising, digital) and providing strategic direction; possess strong creative sensibility balanced with analytical and strategic grounding
  • Strong understanding of consumer research and how to translate it into actionable/usable strategies
  • Can synthesize complex issues intro straight-forward strategies and actions
  • Proven project management skills evidenced by the ability to effectively deliver flawless executions, coordinate staff, multiple vendors and resources, meet deadlines and adhere to budgets
  • Hands on approach, including strong command of details
  • Ability to persuade, influence and inspire through verbal and written communication and at all levels of the organization

What will make you successful here?

  • Strong bias for action and demonstrated desire for ownership
  • An optimistic outlook and “can do” attitude
  • A keen focus on results, and can navigate within ambiguity while maintaining a high-level of humility
  • High emotional intelligence, the ability to forge meaningful relationships, and can successfully navigate diverse stakeholder groups
  • You are highly collaborative, yet skilled at influencing others to achieve results
  • Experience performing under pressure with a strong sense of urgency, attention to detail, and a commitment to doing what you say you will do
  • Solution-oriented and have a passion for being hands-on in problem-solving and execution
  • Self-starting and maintain a high sense of urgency and accountability in delivering measurable results in line with agreed upon time frames
  • Focus on results, and can navigate within ambiguity while maintaining a high-level of humility

At VillageMD, we see diversity and inclusion as a source of strength in transforming healthcare. We believe building trust and innovation are best achieved through diverse perspectives. To us, acceptance and respect are rooted in an understanding that people do not experience things in the same way, including our healthcare system. Individuals seeking employment at VillageMD are considered without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • Neo4jDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases

Location

We are in the heart of downtown Chicago - accessible to all trains and plenty of food/drink options nearby!

An Insider's view of VillageMD

What's the biggest problem your team is solving?

Aggregating disparate sets into one consumable interface is difficult. We constantly think about how to solve it faster and better while keeping it flexible and scalable.

Mario

Principal Software Engineer

What makes someone successful on your team?

It’s an individual’s willingness to get into the details, fully understand the current path to delivery, and think critically about the problems that face primary providers today that will make them successful at VillageMD.

Dave

Director, Product Development

What’s the vibe like in the office?

The office vibe is centered on holding our work to high standards while maintaining an environment focused on fun and collaboration. My coworkers and I will often be working on completely unrelated projects, but when we hit a roadblock we step back and ask each other for feedback and help. That’s usually when we find the best solutions.

Emily

Healthcare Informatics Analyst

What are VillageMD Perks + Benefits

VillageMD Benefits Overview

We offer competitive bonus, great benefits, generous PTO, strong parental leave policy, and 401k with a match. We are conveniently located near Metra and L trains, and offer commuter benefits. We offer schedule flexibility and work from home options. And, last but certainly not least: loads of snacks and fresh ground whole bean coffee!

Culture
Volunteer in local community
Partners with Nonprofits
Intracompany committees
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Customized development tracks
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