Our Story: 
Litera, headquartered in Chicago, IL, is a fast-growing software company and one of the leading legal technology suppliers in the world. Serving more than 90% of the world's largest law firms, our software is used by hundreds of thousands of lawyers every day. As a company recognized as one of the best places to work, we believe professional development, rewards programs, open communication, and transparent leadership all contribute to a unique and open work environment. Our employees are driven, energetic, passionate, and have the ability to make a direct impact on the future of the company. 

The Opportunity: 
We are looking for an experienced data-driven Director of Performance Marketing to lead the strategy and execution for all of our paid media activities including SEM, promoted social, and media buys. You are a creative and curious leader with proven experience in developing and implementing performance marketing strategies that meet demand and lead gen objectives, as well as driving conversions and sales. You have a deep understanding of performance marketing's measurement and continual iteration and are motivated by impact on revenue and tireless pursuit of ROI maximization. 

A Day in the Life:  

• Collaborate across Performance Marketing, Creative, Content, MarTech, Customer Success, and Revenue teams to develop strategies, tools, plan and execute tests, track results, and define insights around all paid marketing campaigns.  
• Facilitate relationships with external and internal stakeholders to align on priorities and performance marketing approach.  

• Report on campaign metrics and provide insights to gauge overall success.  
• Continually develop your team, personally and professionally.  

Role progression:  

Within 1 month, you will:  

• Complete Litera's new hire training, learn the business, segments, verticals, and the value Litera delivers to customers. 
• Complete the Marketing team's onboarding process including understanding the Marketing roadmap and meeting with key partners in Marketing, Customer Success, and Revenue to learn their roles and responsibilities.  
• Get access to all platforms and familiarize yourself with the channels.  
• Introduce and meet with external stakeholders.  
• Dive into the history of Litera's paid channels and learn how they've performed historically.  
• Schedule 1:1s with your team and figure out where they need support.  

Within 3 months, you will: 

• Meet with Marketing, Revenue, and Customer Success leaders to identify areas of improvement and opportunity.  
• Understand Litera's paid search, paid social, and paid media campaigns and provide recommendations.  
• Lead performance marketing roadmap and collaborate with your team to define goals and execute plans.  

Within 6 months, you will:  

• Know how to report holistically on team's performance, goals, and next steps monthly, quarterly, and yearly.  
• Expand our paid media, SEM, and media buying strategy, including developing and nurturing other channels we have not yet considered or implemented.  
• Have full knowledge of the Performance Marketing function within the business, its impact, effectiveness, and nuances.  
• Continue to mentor and develop your team. 

About You:  

• 7+ years of proven experience in performance marketing (paid social, paid search, SEO, display), preferably in the B2B software space - ideally SaaS 
• 3+ years managing a performance marketing team  
• Deep knowledge of segmentation and martech stack as it relates to campaigns 
• Expert-level capabilities in such aspects as keyword selection, bidding strategy, ad copy, landing page copy and design 
• Appreciation for the role of design in campaigns 
• Hands-on experience a must, along with the proven ability to build and deliver campaigns without agency reliance 
• Experience working with vendors and internal constituents 
• Polished yet scrappy 
• Flexible and open to change and new ideas 
• Strong cross-functional collaborator who can be a player-coach and nurture your team 

What Sets Us Apart?  

• Have contact and work directly with leadership teams across the business  
• Be challenged and encouraged to broaden your skills  
• Access to education and professional development opportunities via conferences, workshops, employee-led diversity and inclusive initiatives, and other employee resource groups 
• Great health benefits, PTO and holiday policies, and more!