Director, Performance Marketing at Litera

| Chicago
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Our Story: 
Litera, headquartered in Chicago, IL, is a fast-growing software company and one of the leading legal technology suppliers in the world. Serving more than 90% of the world's largest law firms, our software is used by hundreds of thousands of lawyers every day. As a company recognized as one of the best places to work, we believe professional development, rewards programs, open communication, and transparent leadership all contribute to a unique and open work environment. Our employees are driven, energetic, passionate, and have the ability to make a direct impact on the future of the company. 

The Opportunity: 
We are looking for an experienced data-driven Director of Performance Marketing to lead the strategy and execution for all of our paid media activities including SEM, promoted social, and media buys. You are a creative and curious leader with proven experience in developing and implementing performance marketing strategies that meet demand and lead gen objectives, as well as driving conversions and sales. You have a deep understanding of performance marketing's measurement and continual iteration and are motivated by impact on revenue and tireless pursuit of ROI maximization. 

Day in the Life:  

  • Collaborate across Performance Marketing, Creative, Content, MarTech, Customer Success, and Revenue teams to develop strategies, tools, plan and execute tests, track results, and define insights around all paid marketing campaigns.  
  • Facilitate relationships with external and internal stakeholders to align on priorities and performance marketing approach.  
  • Report on campaign metrics and provide insights to gauge overall success.  
  • Continually develop your team, personally and professionally.  

Role progression:  

Within 1 month, you will 

  • Complete Litera's new hire training, learn the business, segments, verticals, and the value Litera delivers to customers. 
  • Complete the Marketing team's onboarding process including understanding the Marketing roadmap and meeting with key partners in Marketing, Customer Success, and Revenue to learn their roles and responsibilities.  
  • Get access to all platforms and familiarize yourself with the channels.  
  • Introduce and meet with external stakeholders.  
  • Dive into the history of Litera's paid channels and learn how they've performed historically.  
  • Schedule 1:1s with your team and figure out where they need support.  

Within 3 months, you will: 

  • Meet with Marketing, Revenue, and Customer Success leaders to identify areas of improvement and opportunity.  
  • Understand Litera's paid search, paid social, and paid media campaigns and provide recommendations.  
  • Lead performance marketing roadmap and collaborate with your team to define goals and execute plans.  

Within 6 months, you will 

  • Know how to report holistically on team's performance, goals, and next steps monthly, quarterly, and yearly.  
  • Expand our paid media, SEM, and media buying strategy, including developing and nurturing other channels we have not yet considered or implemented.  
  • Have full knowledge of the Performance Marketing function within the business, its impact, effectiveness, and nuances.  
  • Continue to mentor and develop your team. 

About You 

  • 7+ years of proven experience in performance marketing (paid social, paid search, SEO, display), preferably in the B2B software space - ideally SaaS 
  • 3+ years managing a performance marketing team  
  • Deep knowledge of segmentation and martech stack as it relates to campaigns 
  • Expert-level capabilities in such aspects as keyword selection, bidding strategy, ad copy, landing page copy and design 
  • Appreciation for the role of design in campaigns 
  • Hands-on experience a must, along with the proven ability to build and deliver campaigns without agency reliance 
  • Experience working with vendors and internal constituents 
  • Polished yet scrappy 
  • Flexible and open to change and new ideas 
  • Strong cross-functional collaborator who can be a player-coach and nurture your team 

What Sets UApart?  

  • Have contact and work directly with leadership teams across the business  
  • Be challenged and encouraged to broaden your skills  
  • Access to education and professional development opportunities via conferences, workshops, employee-led diversity and inclusive initiatives, and other employee resource groups 
  • Great health benefits, PTO and holiday policies, and more! 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • AccessDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • SQLiteDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • HubspotEmail
    • HubspotLead Gen

Location

Our Chicago Headquarters is walking distance to all major train & bus stops. We are also just a short walk to bars and restaurants in the West Loop!

An Insider's view of Litera

How does your team reward individual success?

Litera is very generous when it comes to rewards and recognition. Just one example of this is how we recognize top performers in the organization every quarter based on our Core Values. The individuals get to spin a virtual prize wheel where they can win anything from cash, surprise birthday parties, or a new pair of shoes picked out by our CEO!

Nicole

Manager, Recruiting

How do you collaborate with other teams in the company?

Our culture is heavily focused on collaboration and growth, and everyone is approachable, from the CEO right through to the developers. Though I'm in sales, I regularly speak with our customer success, product, and marketing teams.

Abhijat

Vice President, International Sales

How has your career grown since starting at the company?

The best part of working here has been the opportunity to grow and learn. I started when I was 23 and have had many different roles and responsibilities on my journey with the company.

Nick

Product Manager

What is your vision for the company?

At Litera, we know that a great culture emerges from the people you hire. We hire the best and brightest, and take pride in taking care of our employees who in return, take care of us and our clients.

Brittani

Chief People Officer

How do your team's ideas influence the company's direction?

I'm inspired by the talented group of people I work with. One of the many benefits of working with a small company is that everyone has a direct impact on the outcome of our business. There is a sense of pride and ownership.

Kim

Business Analyst

What are Litera Perks + Benefits

Litera Benefits Overview

Litera proudly offers a comprehensive suite of benefits designed to serve the diverse needs of our unique workforce. While we are committed to enhancing and expanding our benefit offerings, the information in this document is meant to familiarize you with the benefits and programs currently in place.

Your medical, dental, vision, commuter benefit, and traditional 401k payroll deductions are through a pre-tax plan. The plan provides tax savings by reducing employee premiums from gross salary prior to calculation of federal income and Social Security taxes.

Culture
Volunteer in local community
We believe in giving back to our community. All full time employees are given one Volunteer Day Off per year that can be utilized at any point. Some employees even coordinate to participate in groups.
Partners with Nonprofits
Litera partners with Cardz for Kidz, Comic Relief, Genesys Works, & more!
Friends outside of work
Eat lunch together
Intracompany committees
There is always something going on at Litera thanks to our Employee Engagement Group. From baking contests, step challenges, desk decorating, and giving back to organizations in need.
Daily sync
Open door policy
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
All hiring managers will going through certifications before hiring at Litera. In order to be a certified hiring manager, you must go through unconscious bias training.
Diversity Employee Resource Groups
Litera's Diversity & Inclusion Champions Network has one major goal which is “to make Litera a safe space where every employee feels like they can bring their whole self to work".
Hiring Practices that Promote Diversity
Litera has completely revamped our hiring process. You can expect: inclusive job descriptions, certified pre-employment assessments, diverse interview panels, & a shift in assessing our culture fit.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Litera employees can contribute up to $3550 annually for individuals & $7,100 for families to their FSA.
Disability Insurance
Dental Benefits
Our dental plan covers 100% of preventative services, 80% of basic services, and 50% of major services.
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Mental Health Benefits
Our plan provides employees with free access confidential assistance to help you and your family meet the challenges that life, work and relationships can bring.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Litera provides employees with a 401(k) matching plan managed by Principal. We match 4% of contributions up to $11,400 maximum on each paycheck with immediate vesting .
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes working remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Home Office Stipend for Remote Employees
During COVID, have provided extreme flexibility with working hours, provided all team members with a cash bonus to purchase items to enhance their “home office"
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Customized development tracks

Additional Perks + Benefits

As a global company, Litera strives to put diversity & inclusion at the forefront and make it a constant topic of conversation. Our employees come from all walks of life and we find it essential to embrace all cultures and backgrounds.

Our core values are the key driving forces behind nearly everything we do! From collaborating with one another to assisting our customers, our values are always front and center of the way we work at Litera.
Our open work setting means each team is accessible and our executives are always approachable. This focus on open communication and transparent leadership contributes to a unique and cooperative work environment.

We are extremely focused on career growth and opportunities for professional development for our employees. Our outstanding recognition program shines a spotlight on employees that go above and beyond by celebrating their hard work and wins.

Our employees are driven, energetic, passionate, and have the ability to make a direct impact within the company. We may be biased, but we believe our people are the best and brightest in the industry, and we’re always looking to expand our team!

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