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Director, Portfolio Marketing

| Northwest Suburbs
At Paylocity, we create software that makes companies – especially their HR teams – better, faster, and stronger. We give clients the tools they need to make their companies run, and give our employees a rewarding company culture – all putting us in a category of our own. Join us and learn what makes us unique!
We’re a fast-growing company ready to revolutionize the payroll and HR world for hundreds of thousands of businesses by delivering innovative technology and support. We seek the best and brightest to help us create the future of our talent solutions – enabling our customers to better develop their employees. Our own employees are equally important to us: We work hard to provide the best work environment for our employees, and are dedicated to giving back to the communities in which we live and work.
Reporting to the Chief Marketing Officer, the Director of Portfolio Marketing will build, lead and mentor a team responsible for 1) defining GTM strategies that describe how we target new buyers within target segment, 2) gaining buyer and competitive insights to inform campaigns and content, 3) establishing audience-centric messaging and value props as foundation for content creation, and 4) collaborating cross-functionally to bring new offerings to market.
 
Leads team responsible for driving new client acquisition, upsell and utilization across our audience segments (enterprise, mid-market, small business). Portfolio Marketing Team acts as subject matter expert (SME) who transfer knowledge about markets, buyers and products across marketing and sales functions. 

Primary Responsibilities:

  • Oversee product, segment and channel marketing managers who develop GTM strategies for Paylocity products and market segments, spanning enterprise, mid-market, emerging and channel ecosystem.
  • Translate an expert understanding of the different buying audiences and their needs into a compelling value propositions, messaging strategies and marketing plans, spanning enterprise, mid-market and emerging audience segments.
  • Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs
  • Establish and execute strategies to drive new client acquisition, upsell and utilization for the product portfolio.
  • Establish and execute strategies to recruit and enable channel partners, including co-marketing programs.
  • Develop deep understanding of the buying audience by directing portfolio marketing managers to conduct research and gather insight about target personas, buyer needs and the purchasing decision process for the organization’s products
  • Conducts market analysis, competitive analysis, customer segmentation and win/loss analysis to gain new insights and opportunities for market differentiation.
  • Oversee the product and services portfolio launch strategy and launch planning, collaborate with product/services management to apply a launch tier model and negotiate decision gates; ensure launches are integrated with campaigns
  • Develop the competitive positioning for the product and services portfolio by using competitive analysis and input from product/service owners. 

Education and Experience:

  • 10+ years B2B tech marketing experience, including minimum of 8 years of experience managing team, including the ability to build and grow a new function. Saas industry experience preferred.
  • Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
  • Ability to create value propositions and messaging strategies
  • Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
  • Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
  • Ability to link product launches to organizational campaign themes and goals
  • Ability to navigate culture and politics across multiple functions
  • Critical thinker with strong writing, communication, presentation development and delivery skills
  • Project management experience 

Our award-winning culture has made this the place employees want to be. We have plenty of opportunities for you to grow your career within Paylocity, and offer benefits like Tuition Reimbursement so you can continue to learn and develop your skills. You could say our growth game is strong. We also reward hard work with a flexible, casual work environment and plenty of perks. From picnics, to game nights, to holiday parties, there’s no shortage of ways to have fun.
We also offer the following benefits and perks:
· Competitive pay
· Comprehensive benefits (medical, dental, vision, 401k)
· Flexible work hours/remote opportunities
· Paid Parental Leave
· Ample volunteer opportunities and events
· Health and wellness program
· Stock purchasing options (NASDAQ: PCTY)
Visit Paylocity.com/careers to learn more about working at Paylocity. Also be sure to check out what past and present employees have to say about us and our CEO on Glassdoor. Check out our many Awards here!!
Learn more about us and stay connected: Facebook, Twitter, LinkedIn, Instagram, and Glassdoor.
At Paylocity, “We” is what makes us different. We are committed to fostering a culture that honors diverse opinions, perspectives, and backgrounds, knowing that each makes us stronger and collectively unbeatable together. We actively cultivate these differences as we engage each other in driving innovation in the software and services we provide our customers. Paylocity is an equal opportunity employer. 

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Location

We just moved into a larger, more modern space across from the bustling Woodfield Mall area in Schaumburg, accessible to plenty of bars & restaurants.

What are Paylocity Perks + Benefits

Paylocity Benefits Overview

Our commitment to hiring the best and brightest employees with a “talent anywhere” strategy means that no matter where you’re located around the country, you can be a part of our growing tech department

• Enjoy an attitude of trust to work remotely, manage your own schedule and be productive
• Work in small, cross-functional product-oriented teams
• Showcase development progress in two-week sprints with strong executive involvement
• Embrace the freedom to innovate, voice opinions and share new ideas

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
We have a talent anywhere culture, where employees can work anywhere in the US and/or work from one of three US offices located in Illinois, Florida, and Idaho
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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