Director, Product Marketing, Digital Media Solutions/AdTech at Epsilon

| Chicago
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Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

The Director, Product Marketing, Digital Media Solutions/Adtech will play a critical role within the Epsilon Digital Media Solutions organization, focused on GTM strategy, positioning and sales enablement of our programmatic digital media solutions.  This person will be the expert on what performance-minded marketers care about – goals and challenges, how they buy and their buying criteria, as well as the market and competitive set. They will transfer that knowledge to develop strategic go-to-market plans, differentiated positioning and value propositions, go-to-market plans, sales enablement and thought leadership content.  This person must have a strong understanding of digital advertising and the technology it runs off of, a marketing mindset and the ability to distill complex ideas into tangible, easily understood concepts that resonate with target customers.   


This role will regularly engage with key stakeholders in Product, Sales, and the Senior Leadership Team to ensure messaging and GTM strategy is aligned with a cohesive, differentiated and client-centric narrative across Epsilon as well as broader Publicis organization.  The role is primarily focused on the U.S. market, but also supports Epsilon’s and Publicis’ global teams and clients as needed.

Key Responsibilities:

  • Be the expert on your buyers, how they buy and their buying criteria; be the expert on our products, solutions, your competition and how to win against them. Leverage this knowledge to collaborate with Product and Sales counterparts to define/refine product & market fit.
  • Manage development and execution of GTM strategy and plans through cross-functional teams inclusive of Epsilon + Publicis
  • Developing market and category thought leadership, POVs and market activation plans.
  • Develop product positioning, value prop and key benefits that differentiate our products in the market, and equip our Sales team with a benefits-driven narrative for how our products solve client challenges
  • Develop compelling sales collateral to support the selling and ongoing usage of our products across the full funnel, including sales narratives, case studies, white papers, one-sheets, blog posts, videos and more
  • Act as a strategic advisor to Demand Generation, Communications/PR, Content Marketing, & Analyst Relations to drive plans that positively impact business goals
  • Develop marketing plans through collaboration with marketing leadership, product management, and business stakeholders

Job Requirements

  • 10+ years of experience in product marketing, marketing, product management, digital media buying/planning, programmatic advertising or related field or function. 
  • 3-5+ years’ experience in Product Marketing, preferably in the ad tech or programmatic advertising space
  • Bachelor’s Degree from a 4-year college or university; MBA a plus
  • Ability to grasp and translate technical capabilities into clear benefits
  • Demonstrated success in creating compelling messaging, positioning, competitive analysis, managing product launches and end-to-end execution within a large matrixed organization
  • Excellent verbal and written communication skills; ability to work with and present to all levels and functions of an organization
  • Experience working in a fast-paced, highly cross-functional, global organization
  • Proven ability to lead and collaborate cross-functionally across marketing, sales and product teams, including with remote contributors and stakeholders
  • Creative, resourceful, self-starter who is results oriented and a collaborative team player.
  • Exceptional writing and communication skills
  • Highly organized with good follow through capabilities
  • Ability to manage time and juggle multiple priorities to execute high-quality deliverables

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • MapRLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • Juptyer NotebookLibraries
    • AngularJSFrameworks
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    • NoSQLDatabases

Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Epsilon has a Social Committee that organizes social, charitable and sports activities.
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Epsilon provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Game Room
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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