Provi is innovating the 240-billion dollar alcohol industry—do you want to be part of something game-changing? We were a hungry team in 2016 when we started and we’re still a hungry team, living our values—Host, Serve, Deliver and Celebrate—every day. We make sure that as the company grows, our people grow too and we’d love to have you on board.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. But guess what? No one ever meets 100% of the qualifications. Trust your experience and apply! 

Provi is looking for an enthusiastic and driven Public Relations (PR) Director to design and implement marketing strategies that cultivate our relationships with media, engage our target audiences and boost our brand awareness. If you’re interested in leading our PR function to write effective press releases, build key online and offline communities and launch events, we would like to meet you!

On a day-to-day basis you will coordinate with internal teams (e.g. Marketing and Communications, sales, etc.) to maximize brand consistency in all advertising efforts and use your creative ideas to drive media initiatives that will bring long-term success. You will be responsible for promoting and maintaining a positive image of our company, while ensuring a strong online and offline brand presence.

What you’ll be doing

Maximize brand presence on various channels including web, print, TV, social media

Arrange interviews and press releases to promote Provi and its products/services

Ensure brand consistency in all advertising efforts

Organize events to increase awareness of our company

Track and influence media coverage

Manage sensitive issues to maintain Provi’s positive reputation

Grow audiences and influence by directing the execution of media announcements

Develop publicity plans

Cultivate and maintain relationships with media as well as influential associations and professionals in the industry 

Develop media strategies that support strategic business objectives

Determine the best media outlet mix for promotional strategies

Develop high-quality written materials, including press releases, content for spokespeople, statements, pitches, messaging overviews, and presentations

Report on PR campaign results

Manage media analysis, develop insights to inform broader strategy, and spot new opportunities

Proactively identify new market initiatives by assessing new markets and analyzing business opportunities

What we are looking for

Proven work as a Public Relations Director, PR manager or similar role Successfully demonstrated knowledge of media trends (traditional and digital), evolution of platforms/consumption, and business dynamics/models of media properties

Well connected to influential media outlets Takes a thoughtful approach to working with clients and teams

Highly collaborative and shows initiative

Strong interpersonal skills able to build and foster broad network of relationships 

A team player who is capable of interacting at all levels of the organization including cross- functionally

Excellent oral and written communication skills, a capable and persuasive communicator

Strong attention to detail 

What you can do at Provi:

Make an impact: Work directly with the management team to help grow the business.

Find your groove and grow: Provi keeps growing and you should too. Expand your skill set, diversify your experience and develop along with us.

Enjoy competitive benefits: Health, Dental, Vision, 401K, Commuter Perks, Long/Short Term Disability, Employee Assistance Program, Generous PTO and ½ day Fridays in the Summer.

Energize at work: We are remote now, but when we can safely return you will work out of our amazing office in River North, enjoying snacks, drinks, happy hours and more!

Be a part of something big: Join a dynamic and innovative team that is working to change a major industry.

Provi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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