DESCRIPTION

Details (Company Description, Job Description, Qualifications):

Company Overview:

At the Catch Company, our purpose is to rescue people from the indoors and connect them to one of America’s largest sporting industries: fishing. Our approach is built on 4 pillars:

1. Digital first
2. Brand matters (a lot)
3. Go vertical (we make many of the products we feature)
4. Data, data, data

Using these pillars, we’re building the first personalized digital shopping experience that introduces anglers to the best new gear and lifestyle apparel and we are looking for exceptionally talented people to help make that vision a reality. In addition to being talented, our team members are honest, curious, take action and always seek to leave things better than they found them. If that sounds like you, we would love to meet you.

Position Overview:

The Catch Company is looking for a Digital Marketing Associate to work closely with the Senior Director of Product in managing our digital customer communications by helping to formulate and implementing strategic initiatives aimed at improving customer experience and retention.

What makes this a special opportunity:

• You will help build our digital marketing strategy from the ground up
• You'll have exposure to multiple digital marketing channels, including email, SMS, browser push notifications, and more
• You will fully manage and have strategic ownership of all Customer Engagement marketing efforts
• We are a dynamic early-stage startup with tons of momentum (ranked #435 on the 2017 Inc. 500 list of the fastest growing private companies)
• We place a premium on building a great culture made up of great people
• You will work with and learn from experienced leaders who have a track record of building successful companies
• We are based in Chicago’s West Loop (one of the best restaurant neighborhoods in the world), with easy access to all major public transportation systems

What you will do:

• Implement email, SMS, and browser notification campaigns
• Use data and segmentation to improve campaign sophistication
• Build out ongoing testing/optimization strategy and operational framework
• Work closely with the performance marketing team to build landing pages to complement their efforts
• Assist with the implementation and management of all CRM/CEM marketing tools
• Communicate across business teams to plan marketing and engagement campaigns in line with new initiatives
• Collaborate with the Sr. Director of Product in market research and new opportunity analysis

What will make you successful:

• Strong attention to detail
• An ability to effectively communicate across departments
• A strong affinity for using data to drive decisions
• Unending curiosity
• A desire to act quickly and fail fast
• A preference for structured process
• A propensity to “get your hands dirty” and lead by example

REQUIREMENTS

• Bachelor's degree and 1-2 year of experience managing email marketing
• Proficiency with Microsoft Office or Google Drive products
• Ability to understand campaign success metrics in Google Analytics
• Knowledge of HTML5 & CSS3

BENEFITS

• Competitive Medical Dental and Vision insurance.
• 401(K)
• Ability to work from home.
• Flexible working hours.
• "Take what you need" vacation policy.