Email Marketing Automation Specialist

| Chicago
send resumes to our awesome recruiter: [email protected] with subject: Email Marketing Automation Specialist
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Hickory Farms, LLC is a leading retailer of food gifts and specialty foods available online, in catalogs, in leading mass merchants, supermarkets and seasonal retail shopping locations in the US and Canada. In business since 1951, we are driven to be the best retailer in the food gifting space. Our corporate headquarters are in downtown Chicago, IL. We also have offices in Joliet, IL, Toledo, OH, and Toronto, Canada.

Hickory Farms is privately held with more than $150 million in revenue and is on an aggressive growth journey – combining both organic growth and acquisitive growth – developing new products, expanding into more gifting occasions, and reinventing our brand to grow our customer base. We are investing in our team and our infrastructure to support this growth. Every member of our nimble, entrepreneurial team makes an impact every day in a high-energy culture that we describe as “a 67-year-old start up.”

Hickory Farms has an exciting new opportunity for a passionate, data-driven Email Marketing Automation Specialist, responsible for designing, executing and managing marketing automation and targeted content through email and SMS. This hands on role will own all aspects of our email marketing automation to drive subscriber engagement, revenue growth, and personalized customer experiences. This position will report to the Email Marketing Manager and be based in our downtown Chicago office, next to Willis Tower.

Primary Responsibilities

  • Technical buildout of automated/triggered customer lifecycle journeys, transactional and adhoc email campaigns using Salesforce Marketing Cloud, including development of custom SQL queries, automations and journey builder
  • Execute enhanced audience segmentation and personalization used to drive email program
  • Set up, manage and monitor email subscriber data extensions and automations
  • Manage all data integration into/out of ESP, including importing new data and acting as marketing and customer data expert
  • Support execution of day-to-day email marketing activities including set up, audience targeting, testing and deployment of promotional, transactional, and dynamic content-driven campaigns
  • Report on key email and SMS metrics and provide recommendations on opportunities
  • Advise on ongoing email testing optimization including A/B and multivariate testing
  • Collaborate with internal/external resources and vendors on implementation of new email tools, platform updates, optimizations, and to resolve issues
  • Keep up on email marketing industry benchmarks, best practices and emerging trends, and bring new ideas to the table

Qualifications

  • 3+ years digital marketing or marketing operations experience
  • 2+ years as a power user of Salesforce Marketing Cloud platform required
  • Strong knowledge of Salesforce Marketing Cloud data structure and functionality
  • Ability to take marketing concepts and translate them into marketing automation programs
  • Solid understanding of basic data principles, how data is structured and organized, how it flows between systems, etc.
  • Proven ability to manage complex projects with multiple stakeholders and vendors to deliver results in a fast-paced, deadline-driven environment
  • AMPscript and SQL proficiency
  • Basic HTML/CSS skills specifically for email
  • Basic HTML/CSS skills specifically for landing page development
  • Knowledge of email marketing best practices and CAN-SPAM laws
  • Analytical experience and aptitude; able to derive actionable insights from data
  • Experience in ecommerce, retail, and highly seasonal product offerings strongly preferred
  • Passion to continually learn and expand hands-on technical skills
  • Salesforce Administration Certification a plus
  • Bachelor’s degree in business or marketing
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send resumes to our awesome recruiter: [email protected] with subject: Email Marketing Automation Specialist
Apply now
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send resumes to our awesome recruiter: [email protected] with subject: Email Marketing Automation Specialist
Apply now
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