About Airfordable

Airfordable is a travel and financial technology company that is on a mission to make travel accessible and affordable to anyone, anywhere. We allow anyone to book flights for only a fraction of the cost upfront and the rest in installments before they fly. We're continuously building a travel platform that will empower travelers to do more with less in an easy and fun way. We're a remote team headquartered in Chicago and have helped thousands travel domestically and internationally. We've been featured in Forbes, Techcrunch, Huffington Post, Yahoo Finance, Conde Nast Traveler, Essence Magazine and more.

About the Role

The ideal person for this role is driven by our mission. You'll be joining a small, tight-knit remote team that does anything and everything to make Airfordable run smoothly. Your main focus will be to create and lead all online and offline marketing efforts that will create awareness and growth. There is no firewall between growth and product — the two are intimately linked, and mutually reinforcing. Your input will weigh heavily on product decisions that affect acquisition, activation and retention.

In this role, you will

• Assist with development and implementation an aggressive yet cost effective growth strategy for the company that will increase a number of Airfordable key metrics as well as increase acquisition of new and retention of existing customers
• Leverage data to understand our customers and our funnel in depth, identify areas of opportunity and execute projects to drive customer growth, engagement, and revenue
• Implement paid, non-paid, online and offline marketing tactics, while monitoring the relative performance and efficiency of both efforts
• Optimize our existing referral program and establish an email marketing program
• Generate data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
• Manage social platforms including Facebook, Instagram and Twitter
• Refine brand positioning and messaging

About you:

You're an experienced growth marketer that is fueled by an entrepreneurial spirit to lead our early marketing and community growth. You're highly analytical, but require right-brainedness to succeed. Expect to utilize a suite of marketing tools to determine efficacy of campaigns with a potentially long-tail to conversion.

• Self-Starter - you have a bias toward action and thrive in a fast-paced, constantly changing work environment

• Curious - you always look for ways to innovate and improve

• Entrepreneurial - you love responsibility and want to help shape the vision and direction of the company

• Gritty - you roll up your sleeves and do whatever it takes to make things successful

• Passionate - you are passionate about travel and hungry to learn as much as you can

• Open-minded - you approach everything with a flexible, open-mind and challenge your own assumptions and biases in an effort to constantly improve yourself and your work

Qualifications:

• At least 2 years of growth marketing experience in a consumer space, with metrics that demonstrate your impact on the top line

• Strong proficiency in Marketing tools such as Facebook Ads Manager, Google Analytics, Google Adwords, etc

• Analytical skills that leverage data to communicate learnings, make recommendations, and drive marketing decisions

• Well-organized, detail-oriented and able to manage multiple deadlines and projects

• Familiar with marketing on social media channels such as Facebook, Instagram and Twitter

• Excellent written, verbal communication and presentation skills

• Experience scaling paid and organic user acquisition and engagement/retention campaigns

• A bachelor's degree in Marketing/Advertising/Communications/any quantitative field is nice, but we're more interested in critical thinkers who are hungry to learn and get things done

• A growth mindset – a clear and evidenced drive to improve performance through continued learning

Our Workplace

• Remote working environment

• Paid position

Requirements

If you meet the required qualifications and are interested, please email us at [email protected] with the following:

• Resume
• Two case studies of previous work done highlighting what you did and the outcome including any relevant performance metrics

Airfordable is an Equal Employment Opportunity Employer committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, age, national origin, disability, veteran status, or any other basis as prohibited by federal, state or local law.