Well, hello there 👋

Millions of people use Screencastify every week (!!!) to record, edit and share all sorts of amazing videos. We like to think that we've democratized video creation by making it simpler and more affordable than ever before.

Working at Screencastify

We’re looking for a Growth Marketing Manager to help us plan and execute marketing programs and campaigns that help us acquire and engage users from awareness to premium usage for education and professional users.

At Screencastify, we value accountability, commitment, and speed. We take our responsibility to our users very seriously, so when we miss a deadline or slow down, it matters.

We will train you quickly, then give you substantial responsibility. The better results you drive, the more you'll be rewarded. We're not a pay-your-dues type of culture.

We’re a competitive culture in some ways, but not in others. On one hand, we love to win, hate to lose, and if you do great work, you’ll probably inspire someone working with you to try to do even better. But someone else does not need to lose for you to win. We compete in the market, not with each other.

We constantly challenge each other and push our quality of thought and work to new limits. But no matter how strong a disagreement may be, we want to work in a company of deeply good people who treat their colleagues exceptionally well. No matter how talented, we won’t hire jerks.

About the role

We’re looking for a Growth Marketing Manager to help us plan and execute marketing programs and campaigns that help us acquire and engage users from awareness to premium usage for education and professional users.

Why is this role special?

1. You get to have a massive impact. As our Growth Marketing Manager, you’ll be responsible for generating growth of our user base and engaging new and existing users to nurture toward better free and premium experiences. This will be achieved via a mix of marketing channels like email, webinars/events, paid search, display retargeting, in-app messaging, and performance marketing.

2. Work with an extremely talented team. In 2020, our team grew from less than 10 to over 70 employees and we still achieve results similar to companies 8x our headcount.

3. Join us at a magical time. We're bootstrapped, profitable, and support tens of millions of users, which gives us a huge green field to work with. You'll join at the perfect time to shape how we grow from here.

As the Growth Marketing Manager, you will:

In 30 days you will have:

• A clear understanding of our vision, mission, and goals and how those pertain to our current user journey and funnel

In 60 days you will have:

• Expanded and improved on more growth campaigns that both drive Screencastify value to our users as well a have a positive impact against crucial KPIs within the business

In 90 days you will have:

• Become an integral part of our Go-To-Market process and success
• A stronger vision of the Growth Marketing function at Screencastify in order to inform where we drive the most value to our users and against our KPIs

In your first year you will have:

• 2023 success under your belt and be a major contributor to strategy and tactical direction as we move into 2024 planning
• Had a direct impact on Screencastify user sign-ups, activations, and upgrades

You’re perfect for this role if you...

• Have 3+ years of experience in Growth Marketing and Demand Generation functions
• Are passionate about understanding deep user data to increase usage and enhance the user experience
• Exceptional writing skills including the ability to perfectly embody a brand’s voice while putting yourself in user shoes
• Strong analytical, problem-solving, and cross-functional collaboration skills
• Ability to thrive in a fast pace environment and strive to achieve goals
• Experience with best-of-breed marketing automation and tracking tools
• Experience leveraging data and analytics tools (such as Google Analytics, Pendo, etc.) to understand and analyze product adoption, dropouts, etc.

Benefits

Competitive compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and equitably.

401k plan + match. We want to invest in present you and future you, which is why we offer a generous 401k match with our 401k plan.

Minimum vacation policy. We recognize the importance of taking personal time off, and require our employees to take at least 15 vacation days per year. You’re also encouraged to take additional paid time off, as needed.

Flexible work policy. Gone are the days of being in an office from 9-5, Monday through Friday. We recognize there are better ways to measure productivity than counting the number of hours you’re in the office and that sometimes the office isn’t the best place to be productive.

Parental leave. Generous paid time off for parents to bond with the newest addition to their family!

Medical, dental, and vision insurance. We cover 100% of employee medical premiums and 50% of employee dental & vision premiums. Plus, all employees receive a free One Medical membership.

Professional development. Each department has a professional development budget and employees are encouraged to take workshops, attend webinars, join associations, and anything else that could help grow their careers. Did we also mention employees get free access to Udemy for Business?

Divvy bike membership. If you’re in Chicago, take advantage of an annual Divvy membership -- on us.