Growth Marketing Manager at G2
G2’s real-time and unbiased user reviews help you objectively assess what is best for your business. Until recently, selecting business solutions was hard, risky, and inherently biased. G2 empowers business buying decisions by highlighting the voice of the customer. Our review platform leverages more than 904,000 independent and authenticated user reviews read by nearly 3 million buyers each month. Our model brings transparency to B2B buying - changing the way decisions are made.
About the Position
G2 is seeking an ambitious and enthusiastic Growth Marketing Manager to help drive growth marketing and conversion rate optimization for our startup. In this cross-functional role, you’ll learn a lot and will have the chance to try new things on many different channels. In this role, optimization instincts, product savvy, and an analytical mindset are key to driving growth, engagement, and conversion.
- Work with cross functional team (Product, Services, Sales) to establish growth strategies to support G2’s revenue goals.
- Create, manage and experiment with new user acquisition campaigns across all types of channels.
- Conceive and execute on a wide range of content campaigns to drive education and engagement.
- Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.
- Analyze data to monitor revenue performance and uncover areas for improvement.
- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.
- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
- Strong growth track record, with samples and results of past campaigns.
- Outstanding written, oral and organizational ability.
- Knowledge of HTML, Hubspot, Salesforce, Google Analytics, Photoshop, Sprout Social (or, other Social Media Management Systems)
- Proficient with Analytics.
- 3+ years’ experience in growth marketing.
Why we love G2
G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.